Digital Marketing Consultant

2 weeks ago


Cape Town, Western Cape, South Africa Coronation Fund Managers Full time
One of SA's leading investment managers requires your digital marketing skills


By joining our marketing team you will have the opportunity to use your talents and experience to support the growth and maturity of Coronation's digital space.


Duties and Responsibilities:

Digital Reporting:

  • Providing & presenting regular analytics & campaign reports to inform business decisions.

Project Management:

  • Ensure daytoday execution of business deliverables are met on time.
  • Ensuring high quality & timeous delivery/execution of digital marketing projects.
  • Managing media agency efforts & stakeholder expectations.
  • Driving cost efficiencies in line with marketing budgets.
  • Building positive working relationships with internal & external stakeholders.

Analysis:

  • Identifying business requirements & articulating them into agency/vendor briefs (software for development & digital campaigns).
  • Implementation of reliable tracking & benchmarking across digital platforms.
  • Translation of business requirements into digital KPI's.
  • Monitoring & communicating trends, anomalies & insights based on analytics & other research.
  • Implementation of industry & global digital best practice for design, user experience & technology.

Ideal Experience:

  • Extensive knowledge of digital analytics & optimisation including, but not limited to campaign performance, multivariate testing, eventbased analytics, marketing funnel & attribution measurement.
  • Proven track record managing deadlinedriven digital projects, campaigns & agency/vendor partners.
  • Good working knowledge of web & software including software development process, business analysis.
  • Experience working crossfunctionally to support communications & brand activities as well as other internal business stakeholders.

Ideal Qualifications:

  • A university degree in marketing, business, or related field
  • Certification in a digital marketing field (advantageous)

Most Important Attribute:

  • Emotional resilience
  • Organized and efficient
  • Client centric mindset
  • Good collaborator
  • Solutions oriented
  • Deadline driven

Systems Knowledge:

  • MS Office suite


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