Content & SEO Writer (Mid/senior)

2 weeks ago

Cape Town, Western Cape, South Africa Lula Full time

WHAT WE DO
We're Lula. We build innovative fintech products to help SMEs make cash flow. From instant access to funding to all-in-one business banking accounts and cutting-edge financial analysis tools, we're on it


Our purpose is to help SMEs manage their business better, faster, simpler, Lula, so they can spend more time doing what they love.


Speaking of love, we're looking for Lulas who love to make a difference to join our team and change the game.


WHY WE DO IT
We care about our family, our work, our community, our country.

We're passionate about EMPOWERING EVERY SME TO SUCCEED.

And to do it, we're BUILDING THE NEXT GENERATION OF FINTECH PRODUCTS TO HELP SMES MAKE CASH FLOW.


Why? Because the more businesses that succeed, the more jobs, money, and opportunities for all South Africans - including Y.O.U.

So get curious.

Rise to the challenge.

Don't settle for average.

Shoot for amazing.

We're here to change the game, the norm, the world,

Because when we change something for the better, we change ourselves too.

You are.

We are.

Lula

OUR VALUES

_Collaborative __- we're a clan and work together as a team, always towards a common goal_

_Committed__ - we're accountable and follow through no matter the challenge_

_Curious__ - we look for better ways to do things and make a positive difference_

_Connected __- we stay close to, learn from and look to understand each other and our customers_

_Compassionate__ - we go out of our way to care about our colleagues, our customers and our community_

OVERALL PURPOSE


The role will also involve working with the content specialist and SEO specialist to create and implement content strategies, conduct keyword research, and proofread and edit content written with AI, or by external writers to ensure they are factually correct and have a consistent brand tone of voice.


RESPONSIBILITIES WILL INCLUDE:

  • Be a highly proactive member of the brand team and support the marketing team in defining, creating, and evolving the Lula brand.
  • Write and edit copy for various mediums, ensuring it is clear, concise, and engaging.
  • Collaborate with our marketing team to develop messaging strategies and ensure consistency across all channels.
  • Conduct research to stay uptodate on industry trends and incorporate them into our messaging.
  • Copycheck content, both your own and any copy/content supplied by another team member/contributor, to ensure it's faultfree at all times and in line with our brand tone of voice.
  • Participate in brainstorming sessions and contribute creative ideas for marketing campaigns and initiatives.
  • Continuously search for innovative ideas that empower SMEs to succeed.
  • Build a deep understanding of our most important customer segments, know how to reach them, the messages that will resonate with them and how they like to be spoken to.

THE SKILLS AND EXPERIENCE WE'RE LOOKING FOR:

  • Matric/Grade 12 achieved
  • A degree in journalism, copywriting, English or related field.
  • 4+ years of working experience and an uptodate portfolio of work.
  • Experience in Keyword Research and SEO Copywriting.
  • Experience in developing content strategies.
  • Excellent written and verbal communication skills.
  • Ability to work in a team and independently.
  • Experience with WordPress, and AI writing tools like Agility Writer.

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