CDT Executive
4 weeks ago
Gauteng, South Africa
Nestle
Full time
Job title : CDT Executive
Job Location : Gauteng, Johannesburg
Deadline : November 11, 2024
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Position Summary
- With a history spanning over 150 years, Nestlé didn’t become the world’s leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status. We are now looking for a CDT Executive: Confectionery to be based in Bryanston Head Office.
- In this role you will be responsible to lead & develop the Category & Channel agenda within the business to support & deliver long term category growth, and profitably increased market share.
A day in the life of a CDT Executive:
Drive omni-channel landscape, prioritize relevant physical & digital store formats, define Picture of Success for each category, by channel:
- Analyze channel dynamics and prioritize them based on shopper centric insights and missions (relevant physical & digital store formats)
- Develop channel solutions and contribute to build commercially aligned business cases and key initiatives that address the opportunity for future channel growth leveraging our categories strategies
- Develop opportunities within all prioritized channels to execute the key category initiatives ensuring a frictionless on-line/off-line experience
- Develop the picture of success for the category in each prioritized channel and enable its implementation, continuous review and optimization
- Assist the CDT manager in defining business strategy to win in each priority channel
Develop and drive alignment of commercial strategies & plans to win externally:
- Support in leading the commercial planning process (ICP) to ensure timely cross-functional input and alignment to the key Category, Brand, Channel, Shopper and Customer growth opportunities and activation platforms
- Establish winning commercial propositions and support the development of customer and field sales plans.
- Utilize category analysis, shopper insights and other available analytics/tools to drive solutions for customers and channels
- Partner with Brand and Sales Teams to develop actionable insights that will support Category driving initiatives
- Track the execution of plans, identifying eventual gaps, proposing actions to close the gaps
- Evaluate the effectiveness on all trade activities and promotions.
Drive availability & visibility in physical and digital stores through perfect execution of Picture of Success:
- Drive consistent shopper messaging across all Picture of Success touch points
- Track the success of the overall execution of the category Picture of Success by channel, working cross-functionally to enhance the storytelling proposition
What will make you successful?
- Degree in Marketing or Sales
- 3 - 5 years’ experience in Trade Marketing or Sales.
- Good record of success in customer management (not limited to Key Accounts) role with basic knowledge of trade investment composition & structure across customers
- Understands customers and the field sales selling process predominantly within the trade environment.
- Proven track record to work independently
- Experience working in cross functional teams
- Strong analytical skills
- Expertise in category Management
- Strong business presentation skills
- Demonstrated success in leading relevant projects from end-to-end, with a key focus on brilliant execution metrics and delivery of business results
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