Cold Outreach Marketer

5 days ago


Cape Town, South Africa HANGAR49 Full time

HANGAR49 is looking for a skilled Cold Outreach Marketer to play a pivotal role in driving lead generation for our B2B operations. The ideal candidate will excel in creating and managing personalized outreach campaigns targeting decision-makers and influencers within key industries. You will leverage modern tools and data-driven strategies to build relationships, generate high-quality leads, and contribute to our sales pipeline growth.

Key Responsibilities

  1. B2B Lead Generation

  • Conduct research to identify target accounts, decision-makers, and key contacts within ideal customer profiles (ICPs).

  • Build and maintain a database of prospects, ensuring data accuracy and segmentation.

Outreach Strategy & Campaign Management

  • Design and execute multi-channel cold outreach campaigns (email, LinkedIn, etc.) tailored to specific industries and personas.

  • Craft personalized, compelling messages that resonate with B2B audiences and address their pain points.

  • Develop and manage follow-up sequences to maximize engagement and response rates.

Collaboration & Alignment

  • Work closely with sales teams to ensure smooth lead handover and alignment of messaging with sales objectives.

  • Collaborate with the marketing team to leverage insights, content, and resources for effective outreach.

Performance Tracking & Optimization

  • Monitor and analyze campaign metrics such as open rates, response rates, and conversions.

  • A/B test subject lines, messaging, and CTAs to continually optimize performance.

  • Provide detailed reports on outreach effectiveness and propose improvements.

Technology & Tools

  • Use B2B lead generation tools like Expandi, Smartlead, Happierleads, and CRM platforms to streamline and scale outreach efforts.

  • Stay informed on new tools and trends in the cold outreach and lead generation space

Key Skills & Qualifications
  1. Experience:

  • Minimum 3 years of experience in cold outreach, lead generation, or a similar role, specifically in a B2B environment.

  • Proven success in engaging senior-level decision-makers (e.g., C-level, VP, Directors).

Skills:

  • Strong written communication skills with the ability to craft personalized, impactful messages.

  • Proficiency in using outreach platforms, CRMs (e.g., HubSpot, Salesforce), and analytics tools.

  • Data-driven mindset with the ability to analyze metrics and make informed decisions.

Knowledge:

  • Understanding of the B2B sales funnel and buyer's journey.

  • Familiarity with ICP development, segmentation, and persona-based marketing.

Personal Attributes:

  • Results-oriented, with a proven ability to meet and exceed lead generation targets.

  • Highly organized, with strong time management and multitasking skills.

  • A proactive and creative thinker who thrives in a fast-paced environment.



Requirements

Preferred Qualifications

  • Experience in SaaS or technology-driven industries.

  • Familiarity with account-based marketing (ABM) strategies.

  • Prior use of tools like LinkedIn Sales Navigator, Lemlist, or Apollo.io.





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