Marketing Assistant
1 week ago
Job Purpose / Mission An exciting opportunity exists for a creative and innovative Marketing Assistant to join a dynamic retail head office environment. Reporting directly to the Marketing Manager – Retail, the successful candidate will support the execution of marketing initiatives, maintain brand integrity, and drive communication across all retail stores and digital platforms. Key Responsibilities Social Media & Digital Marketing Execute the social media strategy across all platforms to support sales growth, customer satisfaction, and brand awareness. Implement brand communications and media activity across all digital channels. Create visually appealing, engaging, and authentic content that aligns with each store’s identity. Ensure all content is timely, relevant, and consistent with the brand’s tone of voice. Assist with managing social media accounts, including scheduling, engagement monitoring, audience insights, and performance analysis. Flag and escalate negative customer comments where necessary. Maintain and update all social media platforms regularly. Update, maintain, and improve the company website with relevant promotions and content. Brand & Campaign Management Contribute to the development and implementation of brand management and brand awareness initiatives. Ensure alignment between digital marketing and traditional marketing activities. Assist in managing the creation of in-store marketing displays, digital campaigns, and social media adverts. Manage campaign instructions, rollout elements, and ensure accurate implementation. Coordinate and manage customer competitions, promotions, and incentive programmes, including communication and follow-through. Keep marketing content calendars updated for all stores. Internal & External Coordination Liaise with store managers to collect content, competition details, images, and information needed for campaigns. Support store managers with required marketing materials for promotions. Follow up with external vendors (e.g., printers, photographers) to ensure timely delivery of marketing assets. Manage and maintain customer databases to ensure accuracy and relevance. Professionally handle customer queries and complaints in a timeous manner. Manage internal and external communication professionally and efficiently. General Marketing Support Understand the company’s products and market trends. Assist in project management from concept to completion. Minimum Requirements Education & Training Matric (Grade 12) Marketing Diploma/Degree or currently studying towards a related qualification Experience Proven experience in marketing execution for a company Experience in social media management and content creation Knowledge & Technical Skills Proficiency in design software (Canva, Photoshop, Illustrator, or similar) Strong understanding of social media platforms Proficiency in MS Office Excellent typing and computer literacy Strong analytical and decision-making abilities Excellent communication and interpersonal skills Skills & Personal Attributes Creative and innovative thinker Attention to detail and accuracy Strong organisational and time-management skills Ability to work under pressure in a fast-paced environment Results-driven and self-motivated Product-minded with strong brand awareness Professional, positive, and proactive communication style
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