The Academy

Duration: 9-month paid programme

Location: Cape Town, CBD

About The Academy
The Academy is AiP's investment in developing the next generation of digital media talent. individuals who think like Possiblists.

Over nine months, participants will gain a complete, hands-on introduction to digital marketing, strategic thinking, data, and client impact.

Through structured learning, mentorship, and real client work, this programme equips future media professionals with the confidence, creativity, and commercial understanding to thrive in the modern marketing landscape.

What to Expect

The 9-month Programme Is Divided Into Three Key Phases
Phase 1 – Learning & Foundation (Weeks 1–8)

Workshops, Sandbox Exercises, And Certifications In
Phase 2 – Transition to Work (Weeks 9–12)

Begin contributing to real client campaigns under close mentorship.

Phase 3 – Applied Client Work & Mastery (Weeks 13–36)

Take ownership of campaign execution and performance reporting.

Throughout the programme, you'll be trained by industry professionals, gain industry recognised certifications (IPA, Google, Meta, LinkedIn, GA4), build AI-assisted media skills, and work within AiP's dynamic Possiblist culture.

What We're Looking For

We're seeking curious, driven, and creative individuals who are passionate about digital media and eager to grow. Graduates or early-career professionals in Marketing, Media, STEM, Business, or Communications.

Ideal Qualities Include

• Genuine curiosity about marketing, data, and digital platforms
• Strong analytical and problem-solving mindset
• Eagerness to learn new tools and apply feedback
• Clear, confident communication skills
• Creativity balanced with commercial awareness
• Adaptability and resilience in a fast-moving environment
• A collaborative spirit and team-first attitude
• Alignment with AiP's Possiblist values, optimism, initiative, and possibility thinking

Programme Outcomes

By Graduation, You'll Have
Completed Google, Meta, LinkedIn, GA4, and IPA Effectiveness certifications

Built and optimised multi-channel digital campaigns

Developed an understanding of data-driven strategy and growth

Delivered a full mock campaign and presentation to AiP leadership

Gained real-world experience through live client work

Earned a potential opportunity for full-time employment at AiP

Only applications with a short video link uploaded with their applications will be considered
.

In Your Video, Tell Us
What excites you about digital media?

What role will AI play in the next 3 years?

What does your ideal day look like?