Go-to-Market Strategy

At
X, bigly labs
, we're Dis-Chem's high-performance innovation hub, where bold ideas meet data, design, and radical customer focus. Our mission is simple:
power the future of healthcare
by lowering costs, improving outcomes, and unlocking new possibilities. We're driven by one big question:
How do we use data + technology today to create healthier lives tomorrow?
Here, we don't just imagine the future,
we build it
. From cutting-edge digital solutions to smarter, patient-focused experiences, we're reimagining health tech to make breakthroughs possible.

Welcome to
X, bigly labs.
This is healthcare, reimagined.

From retail and pharmacy to clinics, insurance and beyond, we're applying machine learning and smart systems to reimagine healthcare pathways and create personalised experiences at scale. Here, your work doesn't sit in a notebook or on a whiteboard. It becomes real. It shapes decisions. It improves lives. And we do it all the Bigly way, questioning, challenging, and building audaciously, together.

The
Go-to-Market (GTM) Strategy & Execution Lead
is responsible for designing and delivering the end-to-end go-to-market framework for all loyalty, partnership, and customer engagement initiatives across X, Bigly Labs and the broader Dis-Chem ecosystem.

This role provides strategic direction to marketing, CRM, and commercial teams, ensuring all go-to-market efforts are integrated, insight-led, and performance-driven. Acting as the strategic interface between X, bigly labs and the Dis-Chem Group, the GTM lead ensures alignment across creative, operational, and commercial workstreams, enabling faster, smarter, and more effective launches.

The GTM lead also oversees competitive market analysis and strategic intelligence to inform campaign positioning, value propositions, and partnership opportunities. This includes identifying market trends, analysing competitor approaches in loyalty and ecosystem partnerships, and translating customer insights into actionable strategies that shape business decisions.

Ultimately, the role connects strategy to execution, ensuring that every launch, campaign, and partnership is not only executed flawlessly but also delivers measurable business impact, customer value, and brand differentiation.

WHAT WE'RE LOOKING FOR?

• Bachelor's degree in Marketing, Strategy, Business, or Commerce (postgraduate advantageous)
• 7–10 years' experience in integrated marketing, go-to-market strategy, or customer engagement within retail, financial services, or technology sectors
• Proven experience developing and executing go-to-market strategies across multiple business units or product categories
• Strong commercial understanding of loyalty, customer engagement, and partnership ecosystems
• Experience collaborating with cross-functional teams including marketing, digital, CRM, and commercial divisions
• Proficiency in campaign planning, performance measurement, and competitor analysis
• Strong analytical, project management, and communication skills

WHAT YOU WILL BE DOING?

• Go-To-Market Strategy Development
• Cross-Functional Coordination & Execution
• Competitive & Market Intelligence
• Performance Measurement & Optimisation
• Strategic Alignment & Business Integration
• Customer & Insight Integration

WHO YOU ARE?

• You're a strategic, structured thinker who turns complex initiatives into clear, actionable delivery plans, with strong analytical and problem-solving skills, you optimise campaigns for performance and impact.
• You understand the commercial levers behind customer engagement and align marketing execution to business KPIs and partner ROI.
• A natural collaborator, you lead through coordination and influence, ensuring every contributor delivers on plan while mentoring junior team members.

Our values aren't just ideals, they're the through-lines in how we think, build, and make decisions that impact real lives. From bold experimentation in digital solutions to platforms built on integrity, we're shaping a culture designed for
progress that lasts
. It's a culture that
designs for the future
, asks better questions, and answers them with care, urgency, and systems that scale.

Think you've got the energy, the curiosity, and the guts? Stay close
b
igly things are ahead.