Senior Global CRM Programme Manager

*Shape the Future of Service Excellence with Ten*

Driving Innovation and Trust: Ten's Journey to Redefine Service Excellence

Ten is on a mission to become the most trusted service business in the world. Technology-driven Product is at the centre of our strategy to create a hugely successful service and business.  Millions of members already have access to Ten's services across lifestyle, travel, dining and entertainment on behalf of over fifty clients including HSBC and Swisscard. Ten's partnerships are based on multi-year contracts generating revenue through platform-as-a-service and technology fees.

We have the advantages of already being at scale globally with a critical mass of high net worth members via stable, multi-year revenue-generating contracts.  We already have a market leading consumer proposition and credibility (and many integrations) with the leading suppliers/partners across our 'big 4' service categories of restaurants/travel/entertainment and luxury retail.

We are profitable and the first B Corp listed on the London Stock Exchange (AIM market).

Our plans are to continue to invest into technology (including AI) to become the main way that our members organise their leisure lives.  The next few years will see Ten speed up our progress via our Growth Engine strategy, making the next huge steps to achieve our ambitions together.

For more information, please watch Ten's Growth Engine Video
 

*Overview*

We're looking for a strategic and hands-on Senior Global CRM Programme Manager with proven expertise in Braze, exceptional project delivery skills, and a data-driven mindset.

This role will lead the management and delivery of high-impact CRM projects across multiple markets, ensuring seamless execution, stakeholder alignment, and measurable performance improvement throughout the customer lifecycle.

You'll play a critical role in combining technical CRM expertise with customer-centric thinking, data fluency, and a passion for operational excellence. Working cross-functionally with Marketing, Product, Data, Client Services, and Regional teams, you'll own project delivery from inception to go-live, ensuring initiatives are executed at scale, with precision and measurable business impact.

*Key Responsibilities:*

Project Delivery

• Lead end-to-end delivery of global CRM initiatives, from scoping and planning through execution and optimisation.
• Drive cross-functional teams to implement complex lifecycle programs and CRM use cases in
  Braze
  (Canvas, segmentation, personalization, messaging).
• Ensure delivery milestones, budgets, and scope are achieved using structured project management methodologies (Agile, Jira, Asana).
• Align technical and non-technical stakeholders on project requirements, dependencies, and resources.
• Manage sprint planning and provide regular status updates across teams.

Braze Implementation & Campaign Execution

• Act as the
  subject matter expert for Braze
  , ensuring effective use of advanced features (Liquid logic, Canvas flows, segmentation).
• Oversee the execution of
  multi-channel campaigns
  (email, push, SMS, Line, etc.), ensuring global consistency and compliance with data/privacy standards.
• Partner with Product, Tech, and Data teams on integrations and data pipelines powering CRM operations.

Data, Reporting & Optimisation

• Use customer data to drive
  targeting, segmentation, and personalization strategies
  .
• Monitor and analyse campaign performance, delivering insight-driven recommendations to improve outcomes.
• Work closely with Tech and Analytics to ensure
  clean, reliable data flows
  enabling automation at scale.
• Design and run
  A/B and multivariate tests
  to optimise messaging, journeys, and lifecycle touchpoints.
• Maintain
  global CRM dashboards and scorecards
  for senior and regional stakeholders.

Requirements

Must-Have

• 5+ years' experience in CRM programme or lifecycle marketing roles, with a strong end-to-end project delivery track record.
• Deep, hands-on
  Braze expertise
  (Canvas, Liquid, segmentation, personalization).
• Proven
  project management skills
  leading complex CRM and MarTech initiatives.
• Strong
  analytical mindset,
  comfortable leveraging data to drive decisions and communicate impact.
• Commercial acumen with ability to link CRM strategies to
  business KPIs
  (LTV, retention, engagement).
• Experience working across
  global, matrixed organisations
  .
• Excellent
  stakeholder management, communication, and problem-solving skills
  .

Preferred

• Familiarity with tools such as
  Segment, Snowflake, Tableau
  .
• Knowledge of
  data privacy, compliance, and customer data management best practices
  (e.g. GDPR).

What We Offer

• A key leadership role in building and scaling global CRM capabilities.
• A
  fast-paced, collaborative environment
  focused on innovation and results.
• Opportunities to work with
  cutting-edge CRM and data platforms
  .
• Global exposure and cross-functional collaboration with talented teams worldwide.

Guidelines for Hybrid/Home Office:

• We are ideally seeking exceptional candidates to be based in Cape Town
• Please note that you will be asked to enter into a hybrid working arrangement - at least 2x a week in the office.
• A secure home office at your confirmed address, free from background noise or other distractions.
• You must meet our minimum internet speeds if you want to work in our hybrid model and this will be checked during the recruitment process and again when you join. We also have a great office that you can work from as an alternative.

Benefits

Our people are at the heart of the business, and we have a culture of recognition and reward - both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way in supporting development.

*Rewards designed around you:***

• A
  competitive salary
  depending on experience
• Flexible work arrangements
  including Hybrid work possibilities ; with up to 60% Home Office.
• Paid time away from work
  . Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
• Paid Sabbaticals
  . One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
• Extra Rewards.
  Lucrative Ten Loyalty Rewards program.
• Remote Working Holidays
• possibilities to Travel and Work
• Employee Discounts
  . Access to lots of great travel and entertainment discounts as our clients' members would
• We also offer a company contribution towards
  medical aid
  , and transport home for those working a late shift (applies to those who don't have a car).
• ICAS Employee Health and Wellness (EHWP)
  services which are confidential and free for all employees to use.
• Safe & secure offices in the Foreshore with complimentary off-street parking.
• Join us and experience a workplace where you can truly thrive. 

*Commitment to Diversity*

We encourage diverse philosophies, cultures, and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline, or terminate, will be based on merit, competence, performance and business needs.

"Ten works with a small preferred supplier list of recruitment agencies only. Please note we are not accepting any further recruitment agencies at this time. Ten Group is not responsible for any fees related to unsolicited resumes."

Apply before 21 October 2025
and let's build the future of CRM at Ten Group together

Please note: We may close this job advert early if we receive a high volume of strong applications, so we encourage you to apply as soon as possible.