Advertising Specialist: Financial Services

12 hours ago

Cape Town, Western Cape, South Africa Ackermans Full time

We are seeking a dynamic Marketeer to execute the promotional calendar from end to end according to guidelines, timelines, specifications and within budget on all the relevant platforms.

We're a fully in-office team, based at our Support Centre in Kuils River, Cape Town.

So, what will you do? 

1. Advertising Operational Plan

  • Execution and coordination of the Advertising operational plan set out on Promo grid and Seasonal creative.
  • On all marketing platforms (ATL, BTL, Digital, PR & social, DM)

2. Reporting and Administration - Collection, analysis and interpretation of:

  • Post-campaign analysis
  • Campaign administration and all relevant administration (RMS, ,filing artwork on MS share-point, media schedule approvals, presentations)
  • Budget management

3. Marketing Strategy focused initiatives/Projects

  • Manage and drive competitions, engagement initiatives, activations and innovations in your area

4. Management

  • Expense Management
  • Stakeholder management
  • Manage/drive collaboration

What experience and qualification is required?

  • A minimum of 3 year's relevant marketing experience gained in a marketing/ advertising/ agency environment. 
  • Retail experience
  • A Degree/National Diploma in marketing/advertising or an equivalent qualification

KNOWLEDGE required:

  • Core marketing and advertising knowledge: Including marketing fundamentals, advertising principles, brand strategy and omnichannel marketing
  • Financial services & Product knowledge: Consumer credit basics, customer psychology in finance and regulatory awareness.
  • Digital advertising & Analytics which includes performance marketing, customer acquisition & conversion funnels and data analytics.
  • Creative & Content Knowledge: Trust-building communication, creative direction, copywriting & messaging, loyalty messaging plus cross-promotion communication.
  • Audience & Market understanding: Retail marketing, customer personas and CRM & personalisation.

SKILLS required:

  • Strategic and analytical
  • Financial marketing
  • Digital and advertising
  • Creative & Communication skills
  • Collaboration & Stakeholder management skills
  • Technical & Tool Proficiency: , MS, RMS
  • Excellent interpersonal, people management, team management & leadership skills
  • The ability to work independently, as well as be a team player
  • Project management
  • Change management
  • Problem solving

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