Strategic Account

About RICH

RICH is an outsourced marketing service provider designed for modern leaders who demand high impact, speed, and efficiency from their marketing efforts. We offer outsourced marketing teams or individuals that function like a world-class division at the cost of an in-house team, leading up to 40 % more cost-effective operations. RICH builds integrated marketing teams tailored to each client's goals, ensuring commercial results with a flexible and scalable model. We combine strategy, creativity, and delivery with a relentless focus on measurable results. Our hybrid approach leverages both local and offshore talent to provide the right expertise at the right price, and our CMO-led team understands the pressures of marketing leadership.

Role Overview

The
Strategic Account & Marketing Lead

is a strategic and client-focused role that bridges the gap between client relationships and marketing execution. This person serves as both the
primary point of contact for clients

and the
strategic lead for campaign planning, performance, and optimisation

. They ensure that marketing efforts align with client goals and deliver measurable results while fostering strong, long-term partnerships.

What You'll Do

Client & Account Management

• Serve as the primary liaison between clients and the internal agency team.
• Develop a deep understanding of each client's business objectives, industry, and competitive landscape.
• Lead regular client meetings and presentations.
• Work closely with the CEO to manage contracts, budgets and scope of work.
• Proactively identify growth opportunities and propose new initiatives or services.
• Maintain high levels of client satisfaction and retention through consistent communication and results.
• Provide clear and detailed briefs, including budgets, timelines and deliverables

Marketing Strategy & Campaign Management

• Develop integrated marketing strategies that combine brand, digital, content, and paid media efforts.
• Translate client goals into actionable marketing plans with clear KPIs and deliverables.
• Collaborate with creative, digital, and analytics teams to bring campaigns to life.
• Oversee campaign implementation and performance optimization.
• Analyze results and prepare data-driven insights and reports.
• Stay up-to-date with marketing trends, technologies, and tools to inform client strategies.

Internal Collaboration

·      Coordinate cross-functional teams to ensure timely and effective delivery.

·      
Work closely with Traffic Managers
to prioritise workloads and timeline, allocate resources efficiently, and maintain smooth project flow across departments.

·      Communicate client feedback and strategic priorities clearly to internal stakeholders.

·      Support business development and pitches when needed.

What We're Looking For

Experience
 & Background

• 4–7 years of experience in marketing, account management, or a hybrid role within an agency setting.
• Demonstrated success in managing multi-channel campaigns and client relationships.
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Key Skills & Competencies

• Strong understanding of marketing fundamentals (creative, digital, content, paid media and commercial marketing).
• Exceptional communication, presentation, and interpersonal skills.
• Ability to articulate complex ideas and strategies clearly.
• Proven experience managing clients and campaigns simultaneously.
• Analytical mindset with proficiency in interpreting marketing metrics.
• Highly organized, adaptable, and proactive.
• Leadership skills with the ability to inspire collaboration across teams.

Nice-to-Haves:

·      Middle East experience

• Familiarity with tools like Google Analytics, HubSpot, Meta Ads, Google Ads, and project management software

What You'll Get

·      A front-row seat in one of the region's most exciting marketing agencies

·      Ownership of operations across multiple global regions

·      The opportunity to help shape the systems, team, and culture of RICH

·      Competitive salary

·      Flexibility, autonomy, and impact