Google & YouTube Ads Growth Strategist – eCommerce Scaling Expert

20 hours ago

Home Based, South Africa AD-LAB Full time R200 000 - R600 000 per year

About Ad-Lab:

Ad-Lab is not your average performance marketing agency — we're an elite e-commerce scaling engine. We've managed $150M+ in ad spend, scaled 100+ brands, and built a culture of high-performance and fast execution.

We're looking for a Google & YouTube Ads Growth Strategist who's already operated at the top 1% level — someone who's scaled multiple e-commerce brands from $10k/month to $100k-$500k+ in ad spend, built and tested full-funnel strategies (PMAX, Shopping, YouTube, Search), and understands how to build, test, and scale cold traffic. You're not here to manage — you're here to make noise, break limits, and lead client success.

What You'll Be Doing:

  • Develop & execute full-funnel strategies across Google Ads & YouTube for fast-growing DTC brands.
  • Lead account audits, scaling roadmaps, and creative testing cycles.
  • Scale PMAX and YouTube campaigns, optimize Shopping & Search, and unlock cold traffic profitability.
  • Guide clients on ad creative (scripts, angles, formats), funnel structure, CRO, and landing page strategy.
  • Direct landing page & advertorial builds (listicles, quizzes, VSLs).
  • Provide weekly performance reviews, client education, and action plans.

You're a Fit If You:

  • Have scaled brands from $10k/month to $100k-$500k+ spend levels while maintaining ROAS.
  • Have hands-on experience managing $1M+/month in Google/YouTube ad spend.
  • Have built successful YouTube campaigns and know how to test hooks, CTAs, and audiences.
  • Are deeply analytical, fast-moving, and thrive on performance-based environments.
  • Know how to communicate with DTC founders, speak their language, and lead strategic direction.
  • Have worked in or alongside high-level CRO & creative testing environments.

Apply here:

Job Type: Full-time

Pay: R20 000,00 - R50 000,00 per month

Work Location: Remote

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