Communications and Marketing Manager

Key Responsibilities:

Develop, implement, and continually refine HST's strategic communications and marketing plan aligned with the organization's growth strategy, programs, and donor expectations.

Lead messaging development, ensuring consistency across all channels (policy briefs, annual reports, website, social media, media releases, newsletters, and donor communications).

Leads marketing, advocacy communications, and stakeholder engagement to elevate HST's profile among government entities, funders, partners, and the public health community.

Manage crisis communications readiness and response protocols, counsel leadership on reputational risk management.

Define and execute a proactive marketing strategy to raise awareness of HST's programs, impact, and value proposition.

Ensure brand stewardship: tone, visual identity, style guides, templates, and quality control across all materials and channels.

Develop and manage a product/offer marketing approach for programmatic portfolios and partnerships, including case studies, success stories, infographics, and data-driven briefs.

Lead event strategy and execution to maximize ROI (conferences, side events, webinars, workshops, and stakeholder forums).

Partner with the BD Unit to translate programmatic impact into compelling proposals, pitch decks, and donor-facing materials that demonstrate value, impact, and sustainability.

Support the BD team in developing strategic marketing collaterals for new business opportunities, responses to RFPs, and donor presentations.

Coordinate internal communications to ensure programs are aligned with market needs and donor expectations.

Develop and maintain a donor communications calendar; produce timely donor updates, impact reports, and grant progress communications.

Build strong relationships with national and international funders, agencies, and multilateral institutions; identify and pursue appropriate visibility opportunities.

Prepare and deliver thought leadership content (articles, policy briefs, blogs) that position HST as a credible partner for donors and the public health community.

Manage content strategy for external communications including the website, social media, newsletters, and digital campaigns.

Oversee the production of annual reports, success stories, multimedia content, and press materials.

Ensure accessibility and inclusivity in all communications; champion data-informed storytelling with clear, credible metrics.

Establish and track KPIs for communications and marketing activities (brand awareness, donor engagement, proposal success rate, website traffic, social media reach, event ROI).

Provide regular reporting to the BDU Director and BD Unit on progress, impact, challenges, and opportunities.

Ensure compliance with HST's communications policies, ethics, and safeguarding standards.

Manage a small to mid-sized communications team or contractors; oversee budgets, timelines, and performance.

Collaborate with internal stakeholders to create templates, playbooks, and guidelines for efficient, high-quality output.

Stay abreast of sector trends, digital marketing practices, and donor expectations; recommend innovative approaches to maintain competitive edge.

Qualifications:

Master's degree in Communications, Marketing, Public Relations, Public Health, or a related field.

Experience:

At least 7-10 years of relevant experience in strategic communications, marketing, and donor relations, preferably within the health sector, NGOs, or development organisations.

Demonstrated success in developing and executing strategic communications and marketing plans that support business development and fundraising.

Strong written and verbal communications skills, ability to tailor messages for diverse audiences (donors, partners, policymakers, communities)

Experience with grant reporting, proposal support, and donor engagement across national and international funders.

Experience in building partnerships and working across multiple units (HSS,

RIS, CEO's Office, finance, programs).

Proficiency in digital communications tolls, website/content management systems, analytics (e.g. google analytics) and social media management

Ability to translate complex health data into accessible, compelling communications and visuals.

Project management skills with a track record of delivering on time and within budget.