Marketing Manager REMOTE

About You

● You want to be part of something with massive potential, there from the ground floor.

● You thrive in environments where the expectations are high, the goal is challenging, the mission is clear, and the team supports each other to get better every day.

● You're looking for a role with real responsibility, where you feel ownership over what you build.

● You are excited by working directly with a successful entrepreneur who invests in you.

● You want to build something that supports others through stable, dignified, growth-oriented jobs.

● You're energized by the challenge of growing brand recognition from zero, creating content that converts, and making data-driven marketing decisions that fuel rapid growth..

Role Overview

As a Digital Marketer, you will lead the charge in building Moonlight's online presence and demand engine from the ground up. You have a sharp, creative eye — you know what scroll-stopping content looks like — but you're also obsessed with the science behind what converts. You understand marketing not as a vanity metric game, but as a growth engine that moves people from awareness to action. Your mission is to generate high-quality leads, increase brand awareness, and create marketing systems that drive consistent client acquisition. From social media and content marketing to paid ads and funnel optimization, you'll be hands-on in every aspect of our digital strategy, with the opportunity to grow into a leadership role as the company scales.

Key Outcomes

● Build and execute a scalable digital marketing strategy: Develop, test, and optimize inbound and outbound marketing campaigns that consistently attract qualified leads for Moonlight.

● Increase Qualified Lead Volume: Launch and optimize marketing campaigns that drive a steady flow of qualified leads into the sales pipeline. Grow monthly lead volume by 3x within 6 months.

● Develop a strong brand presence: Build and manage a high-converting website, create a cohesive social media strategy, and establish Moonlight's reputation as a trusted partner for entrepreneurs globally.

● Social media management: Plan, schedule, and manage daily content across all relevant social platforms (LinkedIn, Instagram, Facebook, TikTok, etc.) to drive engagement, build community, and generate inbound leads.

● Create high-performing content: Produce compelling content (blogs, social posts, email campaigns, landing pages, ads) that educates potential clients and showcases our value.

● Generate measurable results: Achieve active client leads within the first 12 months through a mix of paid ads, organic growth, email marketing, and referral channels.

● Implement data-driven marketing systems: Establish KPIs, dashboards, and reporting frameworks to monitor campaign performance and guide decision-making. Define and monitor key metrics (e.g., CAC, CTR, ROAS, lead quality, channel attribution).

● Collaborate with sales and operations: Partner closely with the CEO, Growth & Sales Manager, Client Success Manager, and Operations Manager to align marketing campaigns with business development goals, ensuring high-quality lead-to-client conversion.

Qualifications

● 5+ years in digital marketing, preferably in service-based businesses, agencies, or high-growth startups.

● Proven track record of creating and executing marketing strategies that drive lead generation and conversions.

● Experience across multiple channels: social media management, paid advertising, SEO, email marketing, and content creation.

● Proficiency in video editing for both long-form (YouTube, webinars, podcast) and short-form content (TikTok, Reels, LinkedIn snippets), with a strong understanding of storytelling and platform-specific trends.

● Strong copywriting and storytelling skills with the ability to write for a B2B audience.

● Proficiency with marketing tools (e.g., HubSpot, ClickUp, Google Ads, Facebook Ads Manager, analytics tools).

● Analytical mindset and ability to make data-driven decisions.

● Highly organized and skilled at managing multiple campaigns under tight timelines.

● Comfortable working remotely with distributed, multicultural teams.

Compensation, Growth, and Benefits

● Competitive compensation commensurate with experience

● Opportunity for performance-based bonuses as the company grows

● Direct mentorship from the founder and CEO

● 21 days of paid time off

● Health benefits (in progress)

Job Type: Full-time

Pay: R18 000,00 - R20 000,00 per month

Application Question(s):

• Portfolio Link:

Experience:

• Digital Marketing: 5 years (Required)

Location:

• South Africa (Required)

Work Location: Remote