B2B Marketing Specialist

Potentiam is a global provider of highly qualified professionals to European SMEs from our offices in Romania, South Africa and India.

We work with clients in finance, energy, leisure, marketing, business services and technology industries, providing technical, professional multi-lingual highly motivated staff, most of whom have had experience of working for international companies.

Our staff cover a wide range of roles from accounting, marketing, data management, HR, sales/account management, engineering, technology, and operations.

Potentiam manages our staff's career development and personal development training, all infrastructure, HR and payroll with our clients directly managing day-to-day staff responsibilities and role training and development.

Purpose of role

This is a generalist marketing role focused on executing and coordinating marketing campaigns, supporting sales outreach, and managing marketing operations.

The role requires
hands-on experience in B2B marketing, particularly in account-based marketing (ABM) or Marketing Operations with clear and varied ICPs, digital advertising, and sales enablement.

The ideal candidate will be
process-driven, organised, and comfortable working across multiple marketing channels and tools.

Duties and responsibilities

1. Campaign Execution & Outreach Optimisation

o Implement and track LinkedIn Ads and Zopto LinkedIn outreach.

o Implement and maintain HubSpot (ABM) Beauhurst sector & signal sequences to target key prospects.

o Coordinate with the HubSpot team in India for CRM management and lead tracking.

o Optimise outreach messaging in collaboration with BDRs through A/B testing and engagement analysis.

o Support logistics for upcoming webinars and oversee vendor coordination.

2. Sales Enablement & Content Distribution

o Maintain and refine sales collateral to support BDRs.

o Repurpose content for LinkedIn, email outreach, and sales materials.

o Monitor LinkedIn engagement and flag warm leads for follow-up.

3. Marketing Operations, Admin, Coordination & Reporting

o Track campaign performance and compile daily, weekly & monthly reports.

o Contribute to CRM data accuracy and lead intelligence sharing.

o Own marketing administration, including maintaining internal trackers, organising marketing assets, coordinating marketing activities and liaising / managing communication with external suppliers.

o Oversee SEO optimisation.

Skills/Experience

• 5 - 8 years of total marketing experience.

• 3 - 5 years of B2B marketing experience, ideally in a professional services business.

• Exposure to strong Account-Based Marketing (ABM) experience to support targeted outreach with defined ICPs.

• Hands-on experience with HubSpot, LinkedIn Ads, Zopto (or similar), Apollo, Cognism (or similar firmographic/ data enrichment tools).

• Strong coordination and organisational skills, with experience managing multiple stakeholders.
•Proficiency in tracking and reporting marketing performance.

• Detail-oriented and process-driven.

Location and Hours:

Foreshore, Cape Town CBD

09h00 - 18h00

DISCLAIMER

The personal information you provide in connection with the submission of your job application or otherwise as part of a recruitment process is used and stored for use only in the execution of a recruitment process and in connection with a possible recruitment.

Our contact person for questions regarding processing of personal data in connection with HR activities is Chantal Endemann, who can be contacted on email at The disclosure of your personal information to any third parties is in accordance with written agreements with the parties concerned that comply with the applicable rules, including confidentiality requirements and deletion of information after the recruitment process ends as per our data storage policy.