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Paid Media Specialist

2 weeks ago

Fully Remote, South Africa Pty Full time R240 000 - R300 000 per year
Introduction

My client is looking for an experienced Paid Media Specialist with a strong track record in managing and optimising performance-driven campaigns across both Search and Social platforms.

This role requires someone who thrives in data-led environments, understands paid media strategy, and can deliver measurable results across Google, Meta, and other key ad platforms. You'll collaborate with content creators, designers, and strategists to drive targeted traffic and conversion outcomes.

Salary: Up to R25K per month (Depending on Experience)

Full-Time, Remote

Duties & Responsibilities


• Develop and implement high-performing paid media strategies for multiple clients


• Manage and optimise campaigns across Google Search, Display, YouTube, Meta, and other relevant channels


• Set up and maintain campaign tracking, attribution, and conversion funnels


• Monitor, analyse, and report on campaign performance with actionable insights


• Collaborate with designers and content creators to develop on-brand, high-converting creatives


• Stay ahead of platform changes, trends, and best practices


• Recommend new channel opportunities and budget shifts to maximise performance

Desired Experience & Qualification
  • 3+ years' experience in managing paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other platforms (LinkedIn, YouTube, TikTok, etc.)
  • Strong knowledge of conversion tracking, audience segmentation, and retargeting
  • Google Ads & Meta Ads certifications (preferred)
  • Comfortable managing budgets, A/B testing, and reporting on KPIs
  • Proficiency in Google Analytics 4 (GA4), Looker Studio, and campaign analysis
  • Experience in working with creatives and copy for ad asset development
  • Familiarity with tools like ChatGPT, Ubersuggest, SEMrush or similar (Advantageous)
Package & Remuneration

Paying R30K depending on Experience

Interested?