Product Marketing Specialist

RoomRaccoonRoomRaccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system.Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa. Our benefits include equity, formal training budget allowance, annual hotel allowance.Interested? Keep reading onJob title: Product Marketing SpecialistLocation: Cape Town, South Africa | Lisbon, Portugal | Breda, NetherlandsLanguage: EnglishWork-type: On-siteContract type: ZA: 6-Month FTC > Permanent | PT: 12-Month Freelance Contract (Recibos Verdes) > Permanent | NL: 6-Month FTC > 12-Month FTC > PermanentYour North StarAs the Product Marketing Specialist, you will develop and execute go-to-market strategies that drive product awareness, user adoption, and commercial growth. This role requires a strong foundation in messaging, competitive positioning, content creation, and lifecycle marketing. Working cross-functionally with Sales, Product, and Customer Success teams, you will craft impactful campaigns that fuel demand generation and revenue expansion. Your ability to think commercially, build scalable growth loops, and analyse performance metrics will be key to your success. A growth mindset and a proactive approach to continuous improvement are essential to thrive in this role. Reporting to the Head of Marketing.A Day in the Life of a Product Marketing SpecialistProduct Marketing Strategy & ExecutionDevelop and execute product marketing strategies designed to deliver commercial impact across the customer lifecycle.Integrate scalable growth loops into campaign architecture—e.g. SEO flywheels, referral loops, customer advocacy engines.Align initiatives with sales, product, and customer success objectives to maximize reach and relevance.Demand GenerationTranslate technical product features into compelling narratives tailored to target personas.Equip Sales and internal teams with messaging, one-pagers, battle cards, demo scripts, and training content.Create marketing assets (web copy, video scripts, product brochures) that increase lead quality, conversion rates, and overall pipeline performance.Adoption & Customer ExpansionCollaborate with Product and CS to roll out marketing campaigns around new features and plan upsell journeys.Develop release content across channels (in-app, email, blog, video) to support feature adoption and tier upgrades.Build strategies that drive long-term customer engagement and expand revenue from within the customer base.Market Intelligence & ResearchConduct ongoing market research to understand customer pain points, segment-specific trends, and competitive positioning.Use insights to refine messaging and influence the product roadmap.Regularly test and iterate value propositions based on feedback loops from Sales, CS, and end-users.SEO & Organic GrowthPartner with the SEO team to build a strong organic discovery engine.Identify keywords to support both awareness and product-specific landing pages.Optimize all owned content for search intent and conversion.Go-To-Market (GTM) & Launch ExecutionLead the GTM planning and execution for new product features and commercial initiatives.Collaborate with stakeholders across Product, CS, Sales, and Content teams to ensure smooth and timely rollouts.Ensure launches are designed to feed back into the demand adoption advocacy flywheel.Metrics & OptimizationMonitor and report on marketing performance (traffic, lead quality, feature usage, campaign ROI).Evaluate campaign impact using KPIs such as:Feature Adoption RatesIn-App CTR and EngagementMarketing-Driven Revenue GrowthCustomer Feedback on Content and MessagingIterate based on results and test new approaches to improve performance.Key skills:5+ years of product marketing experience, ideally within the hospitality or B2B SaaS sectors.Strong background in GTM strategy, demand generation, and customer journeys.Proven ability to drive measurable impact through content and campaigns.Experience creating and optimising marketing assets across the entire funnel.Strategic thinker with a commercial mindset and passion for growth-driven marketing.Comfortable with analytics platforms (e.g. Looker Studio, Google Analytics) and CRM toolsFamiliarity with in-app messaging tools and customerExperience localising messaging across multiple regions and languages.Ability to thrive in fast-paced, cross-functional environmentsPerksEquityIncentive based commissionFormal Training budgetAnnual Hotel experienceRoomRaccoon ValuesAccountabilityBeat YesterdayClock SpeedDeals a DealEmpower AnotherDisclaimer: Thanks so much for your excitement about joining RoomRaccoon We're lucky to have so many talented people eager to be part of our team, so we're reviewing applications as they come in. If you don't hear from us within three weeks, it means we've decided to move forward with other candidates this time—but don't be discouraged Keep an eye on our careers page, and we'd love for you to apply for roles that fit your talents in the future