Trade Marketing Coordinator

Overall Responsibility: As a Trade Marketing Coordinator, you will play a key role in planning, executing, and measuring the success of trade marketing campaigns. Your expertise will support us in driving brand awareness, engagement, and sales through targeted trade marketing initiatives.

Focus Area 1

Managing and tracking all physical elements pertaining to Brand Activations

• Liaise with Suppliers, track and deliver all BA kit elements nationally OTIF
• Regular inventory counts need to be facilitated in all regions, ensure management of SOH in all Warehouses nationally
• Continuous Management of Nexus Warehouses Nationally 

Focus Area 2 

Facilitating the booking of promoters and activations

• Consolidate, plan, book and brief weekly promoter bookings
• Request Pos, ensure to close out invoices
• Continuous liaising with promoter companies to ensure seamless & streamlined execution
• Report & evaluate activation effectiveness (Sales, Tastings etc)

Focus Area 3 

Free stock issue process for brand activations

• Consolidate Free Stock requirements for upcoming Brand Activations
• Process free stock & ensure OTIF delivery nationally

Focus Area 4

Raising of purchase orders and processing invoice

• Liaise with Brand Activation specialist regarding orders for procurement
• Assist in raising purchase orders, ensure suppliers received PDF POs (STATUS OPEN)
• Assist in processing invoices 

Focus Area 5 

Prize fulfilment of brand activations

• Contact competition winners; List their shipping details
• Pack and ship the prizes; Track the package and ensure its arrival

Focus Area 6 

Communication

• Effective communication with internal stakeholders (Specifically Sales Coordinators & Sales Teams) (All comms pertaining upcoming initiatives and general comms pertaining to the BA Trade Marketing space that is relevant)
• Effective communication & coordination with Vendors to ensure seamless execution of campaigns (Liaise between suppliers, 3rd Party Kitting & Warehouses) 

Focus Area 7 

Fleet Management

• Support the Sales Operations Coordinator overseeing the operation and maintenance of company vehicles
• Ensuring vehicles are available, functional, and utilized efficiently. Managing vehicle registration, and compliance with local regulations
• Support the Sales Operations Coordinator with scheduling routine maintenance to prevent breakdowns
• Coordinating repairs and ensuring vehicles are returned to service promptly. Maintaining a record of service histories for each vehicle
• Support the Sales Operations Coordinator with planning efficient routes to minimize fuel consumption and wear and tear
• Using GPS and Fleet Science software to track vehicles and improve routing
• Support the Sales Operation Coordinator with promoting safe driving practices and conducting regular safety training
• Support the Sales Operations Coordinator in managing insurance claims related to vehicle damage or accidents

Focus Area 8

Driver Management

• Support the Sales Operations Coordinator with assigning vehicles to drivers and maintaining a log of assignments
• Ensuring drivers are trained and adhere to company policies and regulations
• Monitoring driver performance, including adherence to safety protocols

Focus Area 9

Compliance and Legal Requirements

• Support the Sales Operations Coordinator with ensuring vehicles meet all regulatory and safety requirements
• Keeping licenses up-to-date
• Preparing for and responding to inspections or audits

Focus Area 10

Technology and Reporting

• Support the Sales Operations Coordinator in using fleet management software to monitor and analyze vehicle performance
• Generating reports on key metrics such as mileage, fuel efficiency, and In & Out Of Spec driving. Implementing telematics solutions for real-time fleet tracking and data analysis

Focus Area 11

Procurement and Disposal

• Support the Sales Operations Coordinator in the acquisition of new vehicles to meet operational needs
• Managing the decommissioning and disposal of end of contract vehicles

NB: Specific duties/responsibilities will vary from time to time: the above list is intended to indicate the general nature of the post and is not exhaustive. The post holder will be expected to be flexible in supporting the business by undertaking any other responsibilities which are aligned with this job level.