Digital Marketing Specialist

Review our current presence:

We're launching an innovative mobile app (iOS/Android) in November 2025. We've established initial social media presence but need an experienced marketer to take us through launch and beyond.

The Challenge (READ THIS CAREFULLY)

Before applying, please complete this assessment:

• Website:
• Instagram: swizil_app
• TikTok: swizil_app

In your proposal, tell us:

• What's working well in our current content? (Be specific - reference actual posts)
• What's missing or could be improved?
• What would your 6-week pre-launch strategy look like? (Week-by-week outline)
• How would you handle launch week differently than what we're currently doing?
• What would your first 30 days post-launch focus on?

Bonus points if you can:

• Identify our target audience from the content
• Suggest 3 specific improvements we could make immediately
• Recommend which platform we should prioritize and why

Generic applications will be ignored. We want to see evidence you've actually looked at our brand.

What the role includes:

Pre-Launch (Now - November 2025):

• Social media content strategy and execution (Instagram, Facebook, TikTok, LinkedIn)
• Email marketing campaign setup and management
• Press kit development and media outreach
• Influencer identification and partnership management
• App store optimization guidance
• Brand messaging and positioning refinement

Launch Period (November 2025):

• Coordinated multi-channel launch campaign
• Real-time content and community management
• Press and influencer coordination
• Performance monitoring and rapid optimization

Post-Launch (November 2025+):

• Ongoing social media management
• User acquisition campaigns
• Community building and engagement
• Performance reporting and strategy iteration
• User feedback integration into messaging

Ongoing:

• Social media post designs (Instagram, TikTok, etc.)
• Brand character designs that reflect our app's personality
• Short animations for social posts and promotional content

What Success Looks Like

We're looking for measurable results:

• Strong engagement rates across social platforms
• Secured press coverage in relevant publications
• Active influencer partnerships generating UGC
• Growing email list with high open rates
• App downloads and user retention metrics
• Organic community growth

Ideal Candidate Profile

Must Have:

• 3+ years experience marketing mobile apps (provide examples)
• Proven track record with app launches (show results)
• Strong content creation skills across multiple platforms
• Experience with press outreach and influencer marketing
• Data-driven approach with analytics expertise
• Portfolio demonstrating social media growth
• Proficiency in Adobe Illustrator (for character/vector work)
• Proficiency in Adobe Photoshop (for social graphics)
• Proficiency in After Effects (for animations and motion graphics)
• Experience designing for mobile app brands is a plus

Nice to Have:

• Experience with [your app's industry/vertical]
• In-house experience at a startup
• Basic graphic design skills
• Paid advertising experience (Meta, Google)
• Community management experience

Working Style

• Weekly strategy calls
• Async communication via [Slack]
• Quick turnaround on approvals during critical periods
• Collaborative approach with internal team
• Transparent reporting on results

How to Apply

Your proposal must include:

• The Challenge Response (see above - this is mandatory)
• Relevant Experience:
• Links to 2-3 app launches you've worked on
• Specific results achieved (growth %, press secured, etc.)
• Your role and responsibilities on each project
• Your Approach:
• How you'd structure your first week with us
• What information/access you'd need from the team
• Your typical workflow and communication style
• Availability:
• Start date
• Weekly hour commitment
• Timezone
• Three References from previous app launch projects

Red Flags (Don't Apply If...)

• You haven't reviewed our current social media presence
• You're planning to outsource this work
• You can't provide specific app launch case studies
• You're not available for the full launch period (now onwards)
• You send a generic template proposal

Questions?

Feel free to ask clarifying questions in your proposal. We value curiosity and thoroughness.

To confirm you've read this entire brief, please start your proposal with: "Swizil Challenge Completed"

We're excited about finding a marketing specialist who's as invested in our success as we are. If you're up for the challenge and ready to make an impact, we want to hear from you.

Job Types: Part-time, Permanent

Pay: R200,00 - R350,00 per hour

Expected hours: 15 – 20 per week

Work Location: Remote