SEO & Content Performance Specialist

8 hours ago

Cape Town, Western Cape, South Africa DT Projects SA Full time R336 000 - R450 000 per year

Job Title:
SEO & Content Performance Specialist

Salary:
R28 000 per month (gross basic) + pension contribution

Area:
Cape Town

Type:
On-site

We're looking for an
SEO & Content Performance Specialist
to join an award winning travel company. You'll be the driving force behind their online visibility - making sure every piece of content performs, every page is optimised, and every click counts.

This is the ideal opportunity for someone who blends technical SEO know-how with an eye for storytelling and data. You'll collaborate with marketing, content, and development teams to strengthen the brand's digital footprint and deliver measurable growth.

Responsibilities

SEO Maintenance & Reporting

  • Keep up with global SEO trends and adjust strategies to stay ahead.
  • Run regular site audits and share performance insights (rankings, CTR, visibility, conversions).
  • Respond to search algorithm changes and track their impact.
  • Manage SEO tools like SEMrush and Screaming Frog to maintain data accuracy.

On-page SEO & Content Optimisation

  • Implement SEO and GEO strategies across multiple regions and languages.
  • Conduct keyword research, competitor analysis, and identify content opportunities.
  • Optimise web and blog content to align with search intent and user engagement.
  • Test and refine key elements such as meta data, structure, and layout to improve results.

Technical SEO

  • Perform technical audits and work with developers to implement fixes and improvements.
  • Improve site speed, structured data, and internal linking for better indexability.
  • Build and manage a sustainable backlink strategy.
  • Ensure all updates follow current SEO best practices.

Collaboration & Communication

  • Partner with marketing, content, and engineering teams to align goals.
  • Present data and results clearly to both technical and non-technical audiences.
  • Support content teams with optimisation guidance and SEO training where needed.
  • Encourage open communication and teamwork across departments.

Requirements

  • Diploma or degree in Marketing, Communications, or Computer Science.
  • Proven experience in SEO strategy, technical SEO, and analytics.
  • Strong understanding of tools such as Google Analytics, SEMrush, and Screaming Frog.
  • Analytical mindset with attention to detail and curiosity for trends.
  • Collaborative and proactive approach to problem-solving.

If you're passionate about creating content that performs and driving meaningful visibility,
apply now — let's build something exceptional together.

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