Digital Marketing Specialist

2 weeks ago

Home Based, South Africa Badger Holdings Full time R120 000 - R180 000 per year

Digital Marketing Specialist

Join a purpose-driven Australian pet insurance brand on a mission to protect pets across the country.

We're launching an exciting new pet insurance brand in Australia, and we're looking for a Digital Marketing Specialist to help us make a powerful digital impact. This is a remote role based in South Africa, offering the opportunity to work with a dynamic, collaborative team while supporting a brand that values integrity, creativity, and customer empathy.

About the Role

We're looking for a Digital Marketing Specialist to lead and optimise our digital campaigns, drive customer acquisition, and elevate our brand presence across multiple channels. This is a unique opportunity to work in a highly regulated industry where creativity meets compliance.

Key Responsibilities

Digital Strategy & Budgeting

  • Develop and manage digital channel mix and budget allocation with the Head of Marketing.
  • Optimise campaigns for CPL and CPA, ensuring high-performing channels are prioritised.
  • Collaborate with the Marketing Analyst for accurate tracking and insights.

Campaign Management

  • Execute campaigns across Google Ads, Meta, LinkedIn, YouTube, TikTok, and programmatic DSPs.
  • Ensure proper tagging and tracking via Google Tag Manager.
  • Drive ROI through PPC and display optimisation.

Analytics & Reporting

  • Monitor performance using Google Analytics and other tools.
  • Build dashboards and reports to track KPIs and conversion metrics.
  • Present actionable insights to stakeholders.

Optimisation & Testing

  • Conduct A/B testing and implement CRO strategies.
  • Collaborate with UX and creative teams to improve landing page performance.

SEO & Content

  • Implement on-page and technical SEO with our front-end developer.
  • Conduct keyword research and optimise content for organic growth.

Customer Journey & Compliance

  • Align campaigns with lifecycle stages in collaboration with CRM and product teams.
  • Ensure all digital content complies with legal and regulatory standards.

Cross-Channel & Agency Collaboration

  • Coordinate with email, social, and offline teams for cohesive messaging.
  • Oversee agency-managed digital marketing activities.

Where you'll work

  • Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa's stunning Garden Route.
  • Working hours will be semi-aligned to the Australian time zone: 06:00 to15:00 SA time giving you more free time later in your day

Why work with us?

At Pacific International Insurance, we're not just about policies, we're about pets. Join a team that values innovation, purpose, and creating Soft Landings. You'll be helping pet owners across Australia make informed, stress-free decisions about their pets' health and wellbeing.

Ready to Apply?

If you're excited to help shape the future of pet insurance in Australia through innovative digital marketing, we'd love to hear from you.

Apply now and be part of a team that's making a difference—one paw at a time.

Essential Skills & Experience

  • 5+ years in digital marketing, with a focus on performance and paid campaigns.
  • Experience managing large digital budgets.
  • Strong knowledge of PPC, CPC, SEO, and CRO.
  • Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube, TikTok, and SEO tools.
  • Excellent analytical and communication skills.
  • Ability to manage multiple campaigns remotely.

Bonus Points For

  • Experience in insurance or pet care industries.
  • Familiarity with the Australian regulatory environment.
  • Diploma in Marketing, Communications, Digital Media, or related field.
  • Passion for pets or animal welfare.

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