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Senior Specialist AdOps

2 weeks ago

Cape Town, Western Cape, South Africa StoneX Group Full time R120 000 - R180 000 per year

Overview:

Reporting into the Head of Display & Social, the Snr. AdOps Specialist will be responsible for effective media campaign activation and monitoring across multiple markets in which StoneX Retail & StoneX Group is active. The media campaigns will involve brand & performance, with a high variety of formats (Video, Native, Audio, standard Display & Paid Social). The Senior AdOps manager will need to work closely with the (senior) display manager and other internal stakeholder to ensure trafficking & tag requirements are clear, whilst assisting in the integrations with other tech providers (DMP, Analytics, DSP, Creative platform etc.) allowing the business to track and scale in an effective way.

Responsibilities:

  • Overall responsibility across trafficking, ad serving and tagging across the acquisition paid & earned media campaigns
  • Go-to person for advanced queries, regarding DoubleClick Campaign Manager 360 & dynamic creative platforms
  • Creating processes and best practices documents to ensure a uniform network structure exists globally, allowing for fluid management and scaling
  • Work closely together with Analytics, Data & Insight to secure the correct reporting of media campaigns across the acquisition team
  • Manage, train & develop the junior members of the team, following industry best practices
  • Working with (senior) display managers on the set-up and implementation of audiences, measurement, technology, analytics and attribution.
  • Working with local stake holder on the set-up and assets, measurement, technology, analytics and attribution.
  • Overall responsibility to ensure data stored in the ad server is up-to date i.e. media spend
  • Onboarding of new markets from start to finish - site tag structure audits, retagging, troubleshooting, data layers etc.
  • Setting up & maintaining the integration of DCM360 with other 3rd party tech-vendors i.e. Data Management Platforms, mobile in-app marketing analytic tool (Appsflyer) & webbased analytic tools
  • Manage ad-tech related projects within the business, in example: dynamic creative platform activation, brand safety activation and other ad-tech activations.

Qualifications:

  • A minimum of 5+ years working in AdOps
  • Expert/hands-on knowledge in DoubleClick Campaign Manager 360 and Google Tag Manager
  • Experience in creating different types of tag types (VAST/VPAID/Richmedia)
  • Expert/hands-on knowledge using dynamic creative platforms (i.e. DoubleClick Studio, Ad-Lib)
  • Understanding on how to gather on-site data within DoubleClick Campaign Manager 360 from the website/data layer
  • Understanding of HTML/CSS languages
  • Understanding on ad-fraud software and its implications on the trafficking process
  • Experience onboarding new clients/markets and performing audits
  • Strong project management, multitasking with attention to detail
  • Strong & confident communication
  • Experience working with a data management platform (DMP) & audience creation
  • Experience both direct response & brand campaigns
  • Expert Google Analytics skills and mobile analytic tools (Appsflyer)
  • An understanding of the financial markets, forex and CFD trading is preferred