Head of Marketing

Head of Marketing & Rewards

Location:
Hybrid (Johannesburg-based with flexibility)

Employment Type:
Full-Time

Industry:
Financial Services | Loyalty & Rewards | Marketing Leadership

WatersEdge Solutions is hiring a visionary
Head of Marketing & Rewards
to lead an established team through an exciting phase of transformation and growth. This is a high-impact leadership role for a strategic thinker who thrives on building customer loyalty, driving innovative marketing campaigns, and leading cross-functional teams to commercial success. If you're passionate about crafting meaningful brand experiences and driving measurable results, we want to hear from you.

About the Role

Reporting directly to the Chief Legal Officer, you'll take charge of all marketing, rewards, loyalty,

and partnership initiatives across the group. You'll work closely with executive leadership to

shape the strategic marketing agenda while overseeing a multidisciplinary team. This role is

pivotal in aligning marketing efforts with commercial outcomes, brand growth, and stakeholder

engagement.

Key Responsibilities

●Design and execute group-wide marketing, loyalty, rewards, and commercial strategies.

●Lead the development of integrated marketing plans across all channels to drive

engagement, acquisition, and retention.

●Oversee the Rewards & Loyalty function, ensuring alignment with strategic business

goals.

●Collaborate with internal departments to identify and act on product-based marketing

opportunities.

●Lead and grow a team that includes Graphic Design, Digital Marketing, UI/UX, and

Internal Comms & Events.

●Align closely with the Sales team to ensure marketing efforts support revenue objectives.

●Manage and optimise the marketing calendar, ensuring prioritised execution and

alignment across functions.

●Own departmental budgets, KPI tracking, and supplier relationships.

●Identify and deliver impactful campaigns nationwide that align with brand and

commercial objectives.

●Deliver operational and management reporting on a weekly and monthly basis.

What You'll Bring

●7+ years' experience leading multi-channel marketing strategies, including Digital, ATL,

and Commercial.

●Proven experience in strategic oversight of Rewards and Loyalty programmes (7+

years).

●Strong leadership and people management skills, including agency and cross-functional

team oversight.

●Ability to conceptualise, plan, and execute integrated campaigns across multiple

platforms.

●Data-driven mindset with strong analytical skills to guide marketing decisions.

●Deep knowledge of the South African market and consumer demographics.

●Expertise in ABL, BTL, digital marketing, and campaign optimisation.

●Exceptional communication, writing, and content creation skills.

●Proficiency in social reporting tools, Microsoft Office, Mac OS, and design-related

software.

●Experience managing marketing budgets and prioritising projects with high impact.

●Bachelor's degree (or equivalent) in Marketing, Communications, or a related field.

Nice to Have

●Experience within the Financial Services sector.

●Familiarity with unionized or political stakeholder environments.

●Strong print media design knowledge (brochures, catalogues, corporate stationery, etc.).

●Passion for using technology to drive marketing performance.

What's On Offer

●A market-related total remuneration package, including benefits.

●A dynamic, growth-driven work environment.

●Opportunity to lead a high-performing team through exciting strategic initiatives.

●Strong executive backing and collaboration with C-suite leadership.

Company Culture

At WatersEdge Solutions, we champion a values-driven approach rooted in people, purpose,

and partnership. Our culture thrives on creativity, integrity, and strategic innovation. We believe

in empowering our team to lead boldly and deliver work that matters, to our clients, our

stakeholders, and the communities we serve.