Technical Sales Representative

4 days ago


Cape Town, Western Cape, South Africa Merandcorbett Full time R400 000 - R800 000 per year
As the Technical Sales Representative (TSR) at our client serves as the primary point of contact for clients, representing the company and its commitment to sustainable, integrated pest and disease management solutions. As the face of this company, the TSR is responsible for promoting and selling a range of biopesticides and biological control products that support environmentally friendly and effective farming practices. This role involves building and maintaining strong client relationships, driving product adoption, and providing expert consulting services to help farmers implement sustainable agricultural practices that improve crop health and yield while reducing chemical reliance.

Technical Requirements:
  • Proficient in communication and managing data/information.
  • In-depth knowledge of agricultural products and pest control solutions.
  • Proficient in Microsoft Word, Excel, and general computer literacy.
  • In-depth understanding and integration of each component of the soil, crop, water, environmental, weather, and economical interface and other factors.
  • Expertise in various sales techniques and strategies to drive product sales.
  • Strong negotiation skills to secure deals, build long-term client partnerships, and to encourage larger area for program rollout to ensure an impactful trials.
Critical Skills:
  • Establishing Rapport
  • Seizing Opportunities
  • Providing Insights
  • Adopting Practical Approaches
  • Team Working
  • Interacting with People
  • Convincing People
  • Pursuing Goals
  • Taking Action
  • Producing Output
  • Inviting Feedback
  • Managing Tasks
  • Impressing People
  • Developing Expertise
  • Thinking Positively
  • Conveying Self-Confidence
  • Decision Making
  • Work Prioritisation
  • Team/ Task Supervision
  • Problem-Solving Complexity
  • Relationships
Role Tasks & Responsibilities:

Sales and Client Relationship Management
  • Actively identify and generate leads for potential new clients by engaging with farmers, agricultural cooperatives, and industry stakeholders to expand market reach. Develop and execute strategies to convert leads into long-term customers.
  • Build trust-based relationships with existing clients to ensure repeat business by consistently delivering high-quality service, staying informed about their evolving needs, and offering tailored solutions that enhance their farming operations.
  • Serve as the primary point of contact for clients, providing exceptional customer care through proactive follow-ups, timely responses, and ongoing support to maximise customer satisfaction and loyalty.
  • Increase product sales volume by educating clients on the benefits of integrated pest and disease management solutions. Promote a broader range of biological products to meet diverse agricultural challenges.
  • Go beyond offering pest and disease control solutions by thoroughly analysing on-farm challenges. Conduct field assessments, diagnose pest and disease issues, and recommend customised, sustainable solutions that improve crop health and productivity.
  • Build and maintain a strong, sustainable client base through expert guidance, ongoing consultation, and a commitment to helping farmers achieve long-term agricultural success with environmentally responsible solutions.
  • Plan ahead before meeting with customers, evaluate competitor activities related to biological products, and ensure the products being sold effectively meet customer needs.
Stock Management
  • Manage stock levels, ensuring the right quantity of products is available to meet client demand while avoiding overstocking or shortages.
  • Oversee stock movements and ensure efficient inventory control, reporting all relevant stock actions and movements to the operations team.
  • Track product expiration dates to prevent wastage and ensure product efficacy. Arrange for the return of excess stock to the warehouse when necessary and report these actions accordingly.
  • Align regional stock management, ensuring product availability within their areas.
  • Provide timely feedback to the operations team regarding sales trends, stock performance, and inventory needs to maintain optimal stock levels and support business growth.
Reporting and Communication
  • Report actions and sales progress to the Commercial Manager, ensuring transparency on achievements and challenges.
  • Maintain regular communication with internal teams, the Technical Specialists, and other key role players, including distribution partners, to ensure alignment and collaboration.
  • Provide accurate and timely reports, ensuring all administrative responsibilities are completed on time and updated accurately to reflect activities.
  • Communicate sales opportunities in their geographical areas to their Line Manager, enabling the Line Manager to provide support in closing deals.
Vehicle and Equipment Management
  • Ensure proper maintenance and usage of allocated vehicles and equipment.
  • Manage vehicle-related tasks and ensure readiness for sales activities.
  • Coordinate equipment usage to support sales and consulting activities.
Strategic Planning
  • Develop sales plans for assigned areas in alignment with the business's strategic plan to drive growth and market expansion.
  • Set long-term goals with clear short-term objectives to establish and grow a diverse client base.
  • Analyse and make informed decisions regarding the scope, direction, and overall goals of sales activities, with support from the Line Manager.
  • Prioritise and structure work tasks effectively to maximise efficiency and achieve the best possible results.
Professional Development
  • Continuously educate oneself on agricultural practices and product knowledge, stay updated on industry trends and upskill in chemical products and their applications.
***Only shortlisted candidates will be contacted***


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