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Senior PPC Specialist
2 weeks ago
Senior PPC Specialist (Google Ads Expert)
Location: Hybrid, Cape Town Type: Full-time
About the Role We're looking for a Google Ads expert — not a generalist marketer. This role calls for someone who lives and breathes paid search, knows how to outmanoeuvre competitors in real-time auctions, and is constantly refining strategies to win in a highly competitive market. You'll be working within the debt consolidation and financial services space — an environment where every click counts, and only the sharpest campaigns succeed.
The goal: connect people who need help managing their debt with the right solutions, faster and more effectively than anyone else.
Key Responsibilities
- Build, manage, and continuously optimise high-performing Google Ads campaigns.
- Analyse search data, identify patterns, and pivot strategies to outperform competitors.
- Own the end-to-end paid search strategy — from keyword selection to conversion optimisation.
- Deliver clear, data-driven insights and recommendations to stakeholders.
- Stay ahead of Google algorithm changes and competitor trends to keep campaigns one step ahead.
- Test relentlessly — new ad formats, bidding strategies, and messaging variations — to improve performance.
What We're Looking For
- Extensive hands-on experience running and scaling Google Ads campaigns at a senior level.
- Proven track record of improving performance in competitive industries (ideally finance, insurance, or lead generation).
- Deep understanding of Google Ads metrics, bidding strategies, and attribution models.
- Exceptional analytical and strategic thinking skills.
- Naturally competitive — someone who enjoys the challenge of winning in a crowded market.
- Flexible, proactive, and able to adapt quickly when data changes direction.
- SEO knowledge is beneficial, but this role is 100% focused on paid search performance.
- Ideal Candidate Profile This is for someone who treats paid search like a chess match — strategic, data-obsessed, and motivated by results. You're not just running campaigns; you're building systems that consistently outperform the market. If you love testing, tweaking, and tracking every move, you'll thrive here.
