CRM Manager

2 weeks ago

Bryanston Gauteng, South Africa Konke Appointments Full time R250 000 - R500 000 per year

The CRM Manager is responsible for managing and enhancing customer relationships by strategically utilizing CRM systems, analyzing data, and collaborating across functions to boost customer satisfaction, retention, and sales. Key duties include analyzing customer data for insights, creating and executing retention strategies, overseeing customer service, managing CRM system administration, and working with sales and marketing teams.

Common Responsibilities

  • Customer Data & Analysis:
    Oversee and maintain customer information in CRM systems, analyze customer behavior and feedback to identify trends, and generate reports to guide business decisions.
  • Strategy Development:
    Create and implement strategies to enhance customer engagement, loyalty, and retention, including loyalty programs, personalized communications, and win-back initiatives.
  • Customer Service & Communication:
    Serve as the primary contact for customers, address inquiries and complaints, and efficiently resolve issues to ensure customer satisfaction.
  • Cross-Functional Collaboration:
    Collaborate with sales, marketing, IT, and other departments to meet customer needs and integrate CRM initiatives throughout the organization.
  • System Management:
    Administer and configure CRM systems, manage user access, generate reports and dashboards, and ensure seamless integration with other tools.
  • Sales & Growth:
    Promote upselling and cross-selling of products and services, identify potential new customers, and work together on sales and marketing campaigns to drive growth.

Key Skills & Qualifications

  • Data Analysis & CRM Tools:
    Expertise in customer data analysis and experience with CRM software and platforms.
  • Interpersonal & Communication Skills:
    Strong ability to build relationships, communicate effectively, and resolve conflicts.
  • Strategic Thinking:
    Capability to develop long-term strategies for customer retention and growth.
  • Technical Proficiency:
    Familiarity with Microsoft applications and the ability to manage and configure CRM systems.
  • Customer Focus:
    A strong dedication to customer satisfaction and delivering exceptional service.

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