Digital Marketing and Sales Specialist

4 days ago

Cape Town, Western Cape, South Africa Adventure Inc. Full time R250 000 - R450 000 per year

Role Overview:

We are seeking an experienced and passionate Digital Marketing Specialist to Plan, execute and optimise digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, etc. If you are someone who lives and breathes digital marketing and is eager to apply their expertise in a small, agile team, this may be the perfect opportunity for you.

Key Responsibilities:

  • Campaign Management: Build, optimize, and manage digital campaigns across multiple platforms.
  • Content & Creative Strategy
  • Tracking & Analytics
  • Performance Optimization: Analyze campaign performance, identify areas for improvement, and proactively amend strategies to maximize results.
  • Provide analytical reporting of campaigns to stakeholders
  • Website Analysis: Ability to analyze user journeys on client websites, identify conversion roadblocks, and advise on improvements (e.g., heat maps, form optimization, website structure).

Requirements:

  • Minimum 5 years of experience working in the digital landscape.
  • In-depth understanding of Google PPC, including ad building and campaign optimization.
  • Proficiency in building and optimizing Meta, SEO, EDM and Organic campaigns.
  • Expertise in Google Tag Manager (GTM) for building tags and triggers.
  • Strong knowledge of Google Analytics 4 (GA4) for reporting, conversion tracking, and custom report building.
  • Ability to connect campaigns to websites, understanding all touchpoints from ad impression to website conversion.
  • Market Place experience is an added bonus

Desired Attributes & Bonus Skills:

  • AI Knowledge: Familiarity with AI tools and applications in digital marketing
  • Background: Experience working in the e-commerce sector.
  • Experience with SEO and SEM Strong written, verbal and collaboration skills

Adventure Inc. is an importer and distributor of premium outdoor and lifestyle brands in South Africa. The brands in our stable include leading international brands like Osprey, Hydro Flask, Sea to Summit, Buff to name a few. We pride ourselves on exceptional customer service and a passionate team dedicated to helping customers select the perfect gear for their next adventure.

Job Types: Full-time, Permanent

Pay: R25 000,00 - R45 000,00 per month

Work Location: In person

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