Email Marketing Manager

Fusion Global is a forward-thinking BPO with offices based in the heart of Umhlanga Ridge.

They provide a platform where you can thrive, grow, and be well-rewarded for your contributions.

We are looking for an experienced Email Marketing Manager to drive client email campaign strategy + implementation. We're looking for a leader with a strong background in retention and email optimisation for both campaigns and flows, who knows how to prioritise where time is best spent to generate results.

Successful candidates will be experts in high-volume, high-converting email campaigns & flow optimisation, messaging, and audience targeting and segmentation, with a proven track record of improving email performance. You'll have the opportunity to work with many different clients in varying industries.

This role places heavy emphasis on creating, designing, and managing simultaneous email campaigns; building & optimising flows; pulling and managing email lists; analysing campaign results; creating and improving engaging templates with high open rates and CTR %s and providing key takeaways and action plans.

You must be an organised, motivated self-starter with excellent oral communication skills and a strong attention to detail. You'll also need to perform in a fast-paced environment, be flexible, and prioritise multiple time-sensitive tasks simultaneously.

Essential Skills and Experience:

• 3+ years of experience owning email & SMS marketing channels for B2C
• Experience with B2B and B2C email marketing is a plus
• Experience with email platforms such as Twilio Sendgrid, Mailjet and other ESP and Marketing platforms
• Demonstrated success in developing innovative CRM campaigns, expertise in enterprise email platforms, technology, engagement campaigns, A/B testing, and marketing metrics
• Well-versed in key email metrics to support and recommend optimizations
• Ability to create briefs and collaborate to ensure you get the best quality of emails
• High knowledge of the technical set up aspects of email campaigns including but not limited to; APIs, DNS management, IP warm ups and optimisations, removals of blocks and obstacles to successful email campaigns
• Ability to communicate results to various stakeholders and clearly present data
• Exceptional data analytics skills; ability to draw conclusions from large data sets and form actionable insights; experience with analytics tools such as Google Analytics as well as in-built system KPI dashboards and management
• Strong project management, organisational, and proactive communication skills
• Excellent writing, editing, and proofreading skills

Job Scope

• Ownership of email strategy, execution, reporting and performance across assigned clients
• Flows, campaigns, segmentation, list management (active and suppression), identification of bounce rates and optimisation thereof.
• Growth of email Open rate, CTR, pop-up signups and most importantly, revenue across assigned clients
• Optimisation of email processes internally
• Report Analysis - Weekly/Monthly
• Ability, with the support of relevant apps, to design, copywrite and optimise emails
• Able to optimise overall client journey, performance and incorporate client priorities as needed
• Ownership of the Email Campaign calendar
• Ownership of list growth through the optimisation of pop-ups
• Leveraging Email Coordinator for tactical execution (scheduling, reporting)
• Creating tasks as needed

Successful Candidate

• Establishes clear ownership of all email performance and execution across brands
• Demonstrated ability to project manage all tasks related to email execution and step in wherever necessary to ensure delivery and quality.
• Identify low-hanging fruit when first onboarding a client's account to show immediate success if possible.
• Excitement for identifying opportunities for growth and revenue
• Revenue growth month to month for all clients' accounts managed
• Clear, actionable and informative reporting analysis
• Effective use of the assigned budget

Is This You?

This is not a remote-working role; we are looking for someone able and willing to work in our Umhlanga Ridge office.

If you have the experience and qualifications and would like to join an exciting, growing company, please apply below.

We will be asking for portfolios of completed work that showcase the above, and we will only accept top-class work.

There will be an initial interview, a presentation of work, and a case study to showcase creativity and skillset. We want the best

This is not a remote role; we are looking for someone able and willing to work on-site with our team.

Please do not apply if you do not have the right experience or qualifications.

Job Types: Full-time, Permanent

Pay: R25 000,00 - R30 000,00 per month

Ability to commute/relocate:

• Umhlanga Rocks, KwaZulu-Natal: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your relevant experience with regards to Email Campaign Management?

Experience:

• owning email & SMS B2C/B2B marketing channels : 3 years (Required)

Work Location: In person