Paid Media Specialist

4 days ago

Durban, KwaZulu-Natal, South Africa Hire Resolve Full time R250 000 - R500 000 per year
A results-driven agency specializing in turnkey property marketing solutions is seeking a highly motivated and detail-oriented Paid Media Specialist to support and drive paid media campaigns across key digital platforms.

Responsibilities:

  • Assist in the development and execution of paid campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube), LinkedIn, TikTok, and other channels.

  • Monitor, analyze, and optimize campaigns across all channels to meet key performance indicators (KPIs) like reach, engagement, CPL, CPA, and ROAS.

  • Conduct audience and keyword research (e.g., using Google Keyword Planner) to optimize ad spend.

  • Create and manage ad copy, visuals, video assets, and A/B tests to continuously improve performance.

  • Set up and maintain tracking infrastructure: Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion/event tracking.

  • Implement UTM standards for accurate cross-channel attribution.

  • Track and report on campaign metrics weekly and monthly using Excel, Google Sheets, Dashthis, or Data Studio.

  • Collaborate with creative and content teams for consistent ad messaging.

  • Assist in budget allocation and timely invoicing.

  • Onboard new paid-ads clients: define objectives, configure accounts, and align tracking.

  • Stay updated on the latest social, Google, and AI ad tools and trends to implement cutting-edge strategies.

Minimum Requirements:

  • Experience: 2-3 years in paid social and web advertising (Meta and Google Ads).

  • Education: Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).

  • Technical Expertise: Strong knowledge of:

    • Meta Ads Manager

    • Google Ads (Search, Display, YouTube)

    • Google Analytics and Tag Manager

    • Familiarity with key digital metrics (CPC, CPM, CTR, CPA, ROAS, Quality Score).

  • Core Skills: Excellent communication, organizational skills, and attention to detail. Ability to manage multiple campaigns in a fast-paced environment.

  • A Plus: Basic SEO understanding and familiarity with other channels (DV360 basics, LinkedIn Campaign Manager).

  • Data Proficiency: Proficient in Excel or Google Sheets for data analysis.

Benefits:

  • Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [email protected]

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