Digital Marketing Specialist

1 week ago

Johannesburg, Gauteng, South Africa AGAT Software Full time R250 000 - R500 000 per year

About AGAT Software

AGAT Software is a leader in Security-first AI, delivering enterprise-grade solutions such as Pragatix—a fully local AI platform. With over a decade of experience serving Fortune 500 clients in highly regulated industries, AGAT empowers organisations to harness AI innovation while maintaining strict data privacy and compliance.

Overview

We're looking for a results-driven
Digital Marketing Specialist
to boost AGAT's online visibility and lead generation through data-driven strategies across SEO, PPC, and analytics.

Key Responsibilities

  • SEO:
    Conduct keyword research, optimize web and blog content, and improve organic search performance.
  • PPC Campaigns:
    Plan and manage paid campaigns on Google, Meta, LinkedIn, YouTube, and TikTok. Define target audiences, set budgets, and optimize for CPC, CTR, and conversions.
  • Analytics:
    Track and report campaign performance using Google Analytics and platform insights; provide actionable recommendations.
  • Collaboration:
    Work with content and product teams to align campaigns with AGAT's messaging and develop high-converting landing pages.
  • Market Awareness:
    Stay up to date with digital trends and competitor activity, especially in B2B, AI, and cybersecurity.

Qualifications

  • 2+ years' experience in digital marketing with strong SEO and PPC skills.
  • Proficient with Google Ads, Meta Ads, LinkedIn Ads, and analytics tools.
  • Familiarity with SEO platforms such as SEMrush, Ahrefs, and Google Search Console.

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