Brand Manager

Role Purpose
The Brand Manager will play a critical role in the development and implementation of the company's marketing strategy and will be responsible for managing and executing marketing campaigns to support the expansion and growth of the company's products and services. The role will collaborate with the Marketing Manager to design, develop, and execute effective marketing campaigns across multiple channels and platforms. The Brand Manager will also be responsible for managing the e-CRM execution, monitoring the effectiveness of campaigns, preparing post-campaign reports, and providing recommendations to drive continuous improvement. Additionally, the Brand Manager will stay up to date with the latest trends and insights to identify opportunities to advance the eCommerce marketing strategy.

Key Responsibilities

• Collaborate with the Marketing Manager and other functional areas to design, develop, and implement Company content and material across multiple media channels and platforms (traditional & digital).
• Manage the e-CRM execution, tracking, and troubleshooting any issues.
• Manage all approvals across all key stakeholders within the business.
• Liaise with media agencies in developing marketing campaigns, ensuring that the objectives, requirements, budget, and timeline for each campaign are clearly communicated.
• Analyse and monitor the effectiveness of all Company content and material to ensure campaigns are running as expected.
• Prepare post-campaign reports or dashboards to demonstrate the effectiveness and results of each campaign, providing recommendations to drive continuous improvement in the eCommerce marketing environment.
• Assist the Marketing Manager in developing and implementing eCommerce marketing strategies (i.e., Paid Media Strategy and Social Media Strategy).
• Support the Marketing Manager with the execution of the social media and paid media strategies, and the relevant analytics.
• Continually refine and improve marketing procedures and methods and identify opportunities to advance the eCommerce marketing strategy.
• Identify, establish, and implement best practices on advertising campaign set-up, optimization, measurement, and reporting.
• Keep up to date with the latest trends in the market and contribute insights and ideas to enable continuous improvement.

Qualifications And Experience

• Bachelor's Degree in Marketing, Business, or equivalent – (essential).
• 3+ years of digital marketing experience – (essential).
• 3+ years of marketing experience in retail or related business field – (essential).
• Experience working with e-CRM – Email (Everlytic, MailChimp or similar), SMS, push notifications, and in-app messaging – (preferred).
• Experience working with paid media, targeting, and audiences – (preferred).
• Experience managing social media pages and channels – (preferred).

Key Competencies And Work Ethic

• Brand Management skills – Able to implement a brand plan and guidelines, as well leverage brand knowledge in the measuring and reporting of brand effectiveness. Understands how to apply pro-active brand building.
• Passionate about the customer and obsessed with the latest consumer products and trends and making customers' lives easier.
• Independent and motivated self-starter with good energy and drive.
• Stakeholder relationship and engagement skills – Effective networker with the ability to build relationships with internal stakeholders, agencies, and client contacts.
• Team player and collaborative partner - Works effectively across functions and as part of a multi-disciplinary team. Is collaborative and able to build sound, professional relationships with internal and external stakeholders.
• Innovative and solution-orientated – Thinks outside of the box. Sound judgment, quick decision-making and the ability to generate both short- and long-term solutions that serve the flow of work and meeting deadlines.
• Analytical and data-driven with good problem-solving skills
• Ability to analyse insights, interpret and apply trends shaping consumer behavior today and in the future. Comprehends new information to generate insights while proactively investigating courses of action to identify feasible solutions. Develops integrated channel plans by maintaining a multi-channel customer centric approach; in parallel, links all initiatives to business results and understands how to measure success accordingly.
• Business awareness – Understanding of business principles in the media environment and how to leverage insights to identify opportunities and deliver value.
• Planning and organising - Plans, coordinates, and executes functions, practices, and procedures to execute business goals and objectives, and manages time well.
• Able to work under pressure – Manages, prioritises, and balances multiple and competing demands in a high-pressured, fast-moving environment.
• Results and quality-focused - Sets stretch goals for self while remaining focused and working tenaciously towards meeting and exceeding expectations within quality standards.
• Comfortable with change and adapting to different requests.

Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.
We are committed to Employment Equity when recruiting internally and externally.
Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.
If you don't hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.