Head of Growth

16 hours ago

Cape Town, Western Cape, South Africa The Legends Agency Full time R420 000 - R630 000 per year


Head of Growth & Casino Operations

Drive user growth, retention, and revenue for a cutting-edge crypto casino platform

Remote South Africa | R50 000-R70 000 | UK Hours | iGaming Industry

About Our Client

Our client is a fast-scaling, crypto-first online casino and slots platform redefining the future of Web3 gaming. With innovation, transparency, and user experience at the core, they are building a global hub for crypto gambling enthusiasts. With dedicated resources across design, support, and marketing, this is a high-impact opportunity to shape the platform's growth strategy and be rewarded for performance.

The Role: Head of Growth & Casino Operations

This senior leadership role is responsible for growing the platform's user base, enhancing player retention, managing affiliate relationships, and launching high-impact promotions. You'll lead a team, own the growth strategy, and be held accountable for commercial performance,  including Net Gaming Revenue (NGR), first-time depositors, and lifetime value.

Key Responsibilities

  • Minimum 3 years experience in a growth or operations role within iGaming or crypto gambling
  • Lead growth strategy across SEO, paid channels, crypto communities, and influencer marketing
  • Design and manage player retention programs, loyalty systems, and VIP experiences
  • Grow and optimise affiliate partnerships, including negotiation and performance tracking
  • Deliver engaging campaigns, jackpots, and tournaments to increase engagement
  • Track key metrics, including MAU, FTD, NGR, and retention, to guide decision-making
  • Manage and mentor cross-functional teams in marketing, design, and support
  • Operate autonomously with strategic ownership of growth and revenue

About You

  • 3+ years in iGaming, crypto casinos, or related online gambling platforms
  • Proven success in affiliate marketing, user acquisition, and retention initiatives
  • Strong Web3 and crypto payment knowledge, including user behaviour and channels
  • Network of affiliates, influencers, or media partners in the crypto gambling space
  • Comfortable working remotely and independently in a fast-paced environment
  • Data-driven mindset with a focus on commercial KPIs
  • Clear communicator with leadership experience
  • Fluent English (other languages a plus)
  • Must be available to work UK hours, Monday to Friday
  • Clear, neutral accent preferred for client and affiliate interactions

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