Copywriter

22 hours ago

Cape Town, Western Cape, South Africa The Fieldbar Co. Full time R250 000 - R400 000 per year

COPYWRITER

ABOUT FIELDBAR

We are a Cape Town-based company with global ambitions in premium, design-led outdoor products. Through our FIELDBAR brand, we make products that combine functional technicality, craftsmanship, and bold creativity.

We challenge conventional thinking and
set a high bar in everything we do.

We value kindness, positivity, and equal opportunities.

We offer the right candidates an innovative, high-growth environment where they can learn, grow, and develop their career paths.

THE ROLE

We are looking for a detail-oriented copywriter to write accurate, persuasive, informative and on-brand product copy for both printed collateral and digital channels.

PURPOSE OF THE POSITION

To ensure that our copy is consistent, accurate, persuasive, relevant and on-brand across all our customer touchpoints, particularly where it pertains to our products.

SUCCESS OUTCOMES (FOR THE ROLE)

  • Our copy is
    thoughtful

,
clever

and
original

.
- The written information we put forward about our
products and brand

is always
accurate

and
up-to-date

.
- Our marketing and design teams are equipped with product copy that is
thoroughly researched

and
relevant

to the end consumer.
- The copy across our brochures, packaging, product sheets, website, email and social media is consistent.
- Our website copy is regularly audited and updated to ensure accuracy, consistency and discoverability (search).
- We take
technical terms

and make them
simple

for our customers to understand.
- We use words to highlight the
quality

,
technicality

,
innovation

and
performance

of our products.
- We persuade by highlighting the
benefits

of various
product features

in an original way.
- We unearth and highlight features and selling points that
may not be immediately apparent

.
- We work
quickly

and
meticulously

.
- We avoid unnecessary
jargon

.
- Our copy shows respect to the reader by being both
truthful

and
concise

.
- We take great care to ensure our product claims are
true

,
provable

and
legally compliant

.
- We regularly conduct
consistency audits

and update all documents and channels when new product information is communicated by the product team.
- We respect the
brand tone

and
voice

and
writing style guide

and write creatively within these guide rails.
- We build trust with our customers by ensuring our copy is always
free

of
grammatical

and
stylistic

errors.

COMPETENCIES – ROLE

  • Demonstrated ability to write about
    technical products

(essential)
- Massive
attention to detail
- Proficiency in
office suite

(Word, PowerPoint, Excel)
- Strong
organisational skills
- Clear communication skills

(written and verbal)

COMPETENCIES – CULTURAL

  • Must strive for
    high standards in everything.
  • Must fully understand and buy in to our
    luxury branding strategy.
  • Must understand that
    design in every detail

is important to us.
- Must be hard working, diligent, resilient, resourceful, and efficient.
- Must be
curious

about the role and the company.
- Comfortable doing both high-level and low-level activities as and when required.
- Above all, must be
KIND.

EDUCATION AND EXPERIENCE

  • Relevant tertiary qualification
  • 2-3 years' experience in product copywriting

This is an ONSITE position, and you will be expected to come into our office/factory in Woodstock, Cape Town, for the majority of your working hours.

Apply by sending your CV to

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