Junior Marketing Manager: VAPS

Join TIH, home to some of South Africa's leading financial service providers, and grow your career while being part of an organisation with purpose.

Job Purpose

Develop and execute the marketing activities across the different products in B2C and across multiple brands. Responsible for crafting the message and position of the value-added products & services to drive demand in the respective target markets, across multiple channels. This role combines strategic planning, creative oversight, and performance analysis to support business growth.

Responsibilities

Marketing
Oversee a particular product or service within the larger
marketing strategy. Work with brands, communications,
operations and sales to ensure that the products are
correctly communicated to the market.

Brand Strategy and Effectiveness
Assist in establishing and implementing adequate marketing
strategies for the VAPS products, across brands. Defining
the measures used to determine brand effectiveness and
using the results to inform future activities.

Stakeholder Engagement
Develop stakeholder engagement through identifying
stakeholders, finding out their needs/issues/concerns.
Liaising with all business areas and identifying opportunities
for growth in these areas and coordinate with
interdepartmental teams to execute marketing and
operational plans.

Brand Positioning
Assist in achieving brand positioning and lead on
contributing ideas to brand plans. Develop objectives and
strategies for campaign implementation.

Insights and Reporting
Regularly prepare and coordinate the completion of various
data and analytics reports. Conduct analysis on performance
and statistics and relate findings to key stakeholders. Track
performance of implemented initiatives and communicate
performance results to relevant stakeholders.

Continuous Improvement
Review existing operations in own area of work and
implement innovation processes. Ensure up to date
knowledge of relevant products, systems and procedures.

Leadership and Direction
Explain the local action plan to support team members in
their understanding of what needs to be done and and how
this relates to the broader business plan and the
organisation's strategy, mission and vision; motivate people
to achieve local business goals.

Budgeting & Costing
Manage and track budgets and report on performance to
more senior colleagues.

Research
Carry out a range of research activities. Responsible for
assisting with research projects related to target markets.

Performance Management
Develop and propose own performance objectives; take
appropriate actions to ensure achievement of agreed
objectives, using the organisation's performance
management systems to improve personal performance.
Manage and report on team performance; set appropriate
performance objectives for direct reports or project /
account team members and hold them accountable for
achieving these, taking appropriate corrective action where
necessary to ensure the achievement of team / personal
objectives.

Campaign Execution, Agency Management & Creative Process
Prepare detailed briefs for media and creative agencies,
ensuring alignment with VAPS objectives, target audience,
and performance goals. Manage agency relationships,
timelines, and deliverables. Collaborate on creative ideation
and messaging to ensure relevance and compliance with
brand guidelines. Oversee the end-to-end creative
development process, ensuring quality and regulatory
compliance. Coordinate stakeholder reviews and sign-offs to
keep campaigns on schedule. Launch campaigns across
paid channels and monitor performance for continuous
optimisation.

Education

Relevant Marketing degree (Essential); Honours/postgraduate qualification (Advantageous) (Required)

Experience

3 or more years' Digital campaign set up and management such as: Paid search campaigns, social media campaigns, display campaigns, experience in a marketing environment (Essential);Marketing experience across different product verticals and/or brands (Essential); 1 or more years experience in insurance/financial services (Essential); Experience in setting up, monitoring and analysing digital campaigns across platforms (Essential); Google Analytics understanding and experience (Advantageous);. 1 or more years' experience in supervising and directing people and other resources to achieve specific end results within limited timeframes (Advantageous)Think you have what it takes to be part of an unstoppable team who constantly finds better ways to give peace of mind? Don't wait, apply now.

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