Strategist (E-commerce)

22 hours ago


Cape Town, Western Cape, South Africa FMG Digital Full time R80 000 - R120 000 per year


Location
: Remote (South Africa-based)


Full-Time
| Department: Performance Creative


Salary
: Competitive with Monthly Performance Incentive

At FMG Digital, we're one of SA's fastest-growing performance marketing agencies, working with e-commerce brands in beauty, fashion, wellness, and skincare. In 3 years, we've scaled 60+ brands by up to 4000%.

Now we're looking for a new breed of creative strategist. Someone who thinks like a performance marketer and writes like a copywriter - aka a Unicorn

What You'll Actually Do

You will own 100% of creative strategy across 5-8 e-commerce brands.

  • Deeply understanding each brand's product, customer, and market position
  • Analyse ad performance (ROAS, CTR, CAC, scroll/watch time) to spot trends
  • Come up with hooks, angles, and offers that drive sales
  • Write ad copy, headlines, UGC scripts, and testable creative ideas
  • Create briefs for the creative team to execute on
  • Collaborate with a video editor and UGC creators to bring your video ideas to life
  • Work closely with a media buyer who launches and scales your ads
  • Reporting into and brainstorming alongside our Creative Director

What We're Looking For

  • You live and breathe e-commerce. You understand the difference between a pretty ad and a profitable one
  • You have strong taste and good instincts. You know why an ad performs and how to improve it
  • You're a builder, not a bottleneck. You write, design, and adapt quickly
  • You take ownership. You treat the brands you manage like your own
  • You're open to training and growth, but you come with hunger and curiosity

Minimum Requirements

  • +3 years in a creative, ad, and e-commerce marketing role
  • Strong grasp of performance marketing metrics (ROAS, CTR, CPA, etc.)
  • Comfortable writing hooks, primary text, and ad copy

Bonus If You...

  • Know CreativeOS, Foreplay, or Motion
  • Have directed or shot UGC content
  • Use ChatGPT, Midjourney, or AI tools to increase your output
  • Want to grow into a Senior Strategist or Pod Lead as we scale

What You Get at FMG Digital

  • Training and SOPs from one of the most performance-focused creative teams in SA
  • A Creative Director who collaborates with you, not micromanages
  • Full access to UGC creators, editors and media buyers so you can focus on ideas and strategy
  • A results-first culture. No timesheets, just creative that wins
  • Room to grow fast in a performance-driven, no-fluff environment

How to Apply

Click "Easy Apply" and our team will reach out to you if we feel you are a good fit for this role.



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