Brand Manager: Loyalty Partners

Introduction

The purpose of this role is to effectively manage and capitalize on existing partnerships while refining and expanding partnership objectives. As an organisation we aim to deliver compelling customer journeys that enhance membership retention and growth, thereby maximizing revenue through the Clubcard loyalty program. This involves executing the brand's loyalty initiatives by leveraging affinity partner programs and sourcing new strategic partners aligned with the Clicks strategy. This approach will anchor and support Clicks' marketing positioning, ultimately maximizing sales and increasing customer engagement, all while adhering to the budget.

Job Objectives

• Grow Partnerships. To develop, execute and manage a network of loyalty and retail partners, creating compelling member propositions whilst tapping into partners' ecosystems by unlocking new cross-selling opportunities with the aim of achieving both customer and partner expectations.
• To lead Deep Loyalty Personalization and Customer Experience Plans by simplifying Loyalty to Partner customer experience and develop and develop a loyalty brand plan that drives member acquisition, engagement, customer value and retention leveraging co-branded experiences that is unique to the brand.
• To perform strategic analysis of data to drive decision-making through regularly trends analysis, extracting insights from reports and using insights to refine outreach strategies and measure the effectives of partnership and Clubcard awareness, acquisition, engagement, and retention efforts.
• To design and executing mutually beneficial marketing campaigns that deliver value to both our partner and Clicks.
• To collaborate cross-functionally with Digital, Marketing, and commercial teams to develop and execute alignment between Clubcard acquisition goals and broader marketing campaigns that support member recruitment and engagement.
• To optimize revenue and performance growth by driving incremental revenue through partner co-funded campaigns, expanding reach and return on investment(ROI).
• To monitor and measure outcomes of Marketing efforts against KPIs, manage budgets and ensure delivery against revenue and engagement goals with regular quantitative-driven check-ins with leadership as requested by manager, business, or partners.
• Own Brand Strategy: To plan, Design, Brief, Execute and present multi-channel brand plans quarterly customer engagement surveys, gathering insights to refine strategy and improve customer experience thereby building deeper expertise in loyalty partner marketing, co-branding, and loyalty ecosystems.
• Innovation and Creative Management: To drive innovation through gamification, real-time rewards, omnichannel experience and managing the design, production of Marketing Materials for use in partner channels, overseeing briefing content creation requirements to extend agencies.
• To drive and manage the change relating to implementing "customer loyalty first" strategies into the business ways of working, priorities and decisions thereby enabling continuous improvement, integration of sustainable design practices to stay ahead of loyalty retail trends, and developing innovative consumer centric solutions
• To provide revenue forecasts based on historical sales data to establish KPI's and targets

and monitor the yearly brand budget to maximize ROI for all activities .

Job Experience

• 8-10 years marketing management experience in a retail environment
• 8-10 years' experience in retail marketing
• 8-10 years' experience in through-the-line marketing

Qualifications

• Marketing Degree or equivalent

Job related skills

• Computer literate and sound working knowledge of MS Office (8 years)
• Presentation skills (8 years)
• Conflict resolution skills (8-10 years)
• Interpersonal skills (8 years)
• Communication and stakeholder management skills (8 years)
• Financial management and budgeting skills (8 years)
• Persuading and influencing skills
• Problem-solving skills
• Analytical skills
• Project Management skills

Job related knowledge

• Knowledge of principles of marketing and brand positioning (8 – 10 years)
• Knowledge and application of above the line elements (8-10 years)
• Knowledge and application of below the line elements (8-10 years)
• Knowledge and application of print production processes (8-10 years)
• Knowledge of advertising agency processes (8 years)
• Knowledge and experience in developing marketing strategies (8 years)
• Knowledge and application of digital platforms and loyalty programmes (8 years)
• CRM and email marketing?

Knowledge of the retail environment, specifically FMCG