Senior Product Manager Acquisition

About Us:

At KingMakers, we're not here to follow the industry, we're here to define it.

We are a proudly homegrown African company, building the future of sports and iGaming entertainment across the continent. Since our launch in 2018, we've created platforms that connect millions of fans to the excitement they love through our leading brands,
BetKing
and
SuperSportBet
.

From Nigeria to South Africa, we've rapidly grown into a powerhouse, recognized for raising standards, pushing boundaries, and shaping what's next in our industry. Our vision is bold: to be the home where Africa plays.

Collaboration, innovation, and fearless execution define our culture. Every decision is purposeful, every interaction impactful, and every product designed to serve our players and partners with excellence.

We move fast, stay curious, and constantly raise the bar. Our mission is to deliver entertainment with integrity, innovation, and impact —
because great products can change how entire communities experience play
.

*About the Role:*

As
Senior Product Manager - Acquisition & Activation
, you'll take full ownership of the earliest stages of our customer journey — from first visit to registration, and through to the first "
Aha
" moment when a player experiences real value.

Your mission:
turn traffic into loyal customers by designing frictionless, trustworthy, and rewarding first experiences.This is a growth-oriented product role —
analytical, experimental, and highly cross-functional
. You'll lead a squad (Product + Design + Engineering) focused on improving activation rates, shortening time-to-value, and building onboarding journeys that convert.

You're not here to manage tickets. You're here to
shape the strategy, lead discovery and delivery, and take radical ownership of outcomes.

What You Will Be Doing

• Own the end-to-end product strategy for acquisition and activation.
• Map the player journey from first touchpoint to first conversion, identifying friction, drop-off, and opportunities to increase engagement.
• Define and deliver key KPIs: registration conversion, KYC completion, time-to-first-bet, and retention at day 7
• Lead discovery cycles to uncover player motivations, test hypotheses, and validate new ideas.
• Drive a high-tempo experimentation culture (A/B tests, feature flags, funnel optimization).
• Collaborate with Design, Data, and Engineering to deliver elegant and measurable solutions.
• Partner with Marketing, CRM, and Compliance to ensure user journeys are compliant, localised, and optimised for performance.
• Continuously track results and share insights, driving accountability and transparency across teams.

Requirements

• 5+ years of experience
  in Product Management within B2C digital products.

• Proven experience improving
  activation, onboarding, or conversion funnels
  .

• Strong analytical mindset: you use
  product metrics
  , not vanity metrics, to define success. Funnels, cohorts, and conversion metrics are second nature; you can extract insights and drive decisions autonomously.
• Deep
  understanding of user-centric design
  and conversion optimisation.
• Solid understanding of
  experimentation frameworks
  (hypothesis, test, iterate, scale).
• Ability to
  influence and align stakeholders
  across teams and at multiple levels of seniority.
• Experience with analytics tools such as
  Amplitude, Mixpanel, Looker, or SQL
  .
• Background in
  authentication, identity, and secure access flows
  .
• Excellent
  communication and storytelling skills
  to bring clarity and alignment.
• Bonus:
  technical background
  or experience in
  regulated industries (fintech, gaming, betting)
  .

*How You Do It - Our CROWNS, Our Values*

At KingMakers, our
CROWNS values
aren't posters on the wall — they're how we work and win together:

• Customer First
  : Build with and for our customers. Always deliver meaningful value.
• Raise the Bar
  : Take initiative, own outcomes, and push for better every time.
• Operate with Candor
  : Be open, clear, and constructive. Speak truth with kindness.
• We Build Together
  : Collaborate, share the load, and succeed as a team.
• No Hesitation, Never Reckless
  : Move boldly and responsibly. Own your risks.
• Speed & Iteration
  : Act fast, learn fast, improve fast. Progress beats perfection.

*Why This Role is Unique*

You'll be at the heart of how millions of players across Africa experience KingMakers for the first time. This isn't just a product role, it's a chance to design the front door to our ecosystem.

You'll:

• Lead a core product area with massive business visibility and measurable impact.

• Shape how we acquire, onboard, and retain the next generation of players.

• Work with exceptional talent in Product, Design, and Data to solve complex challenges with creativity and speed.
• Influence strategy at the intersection of growth, product, and customer trust.

Your work will define the first impression of KingMakers, and the moments that turn visitors into lifelong fans.

Benefits

At KingMakers, we believe great talent deserves great rewards. That's why we offer competitive compensation packages designed to reflect your expertise and impact.

Our benefits are tailored to each location, ensuring they align with what matters most to our people. Whether it's health coverage, hybrid work and perks, we strive to provide what you need to thrive - wherever you are.