B2B Content Writer

B2B Content Writer – Blog & LinkedIn

Location:
Remote (South Africa only)

Hours:
SA working hours

Industry:
B2B Demand-Generation & Lead-Generation Agency

Reports to:
Marketing Director

Team:
3-person Marketing Team

A B2B demand-generation and lead-generation agency is looking for a highly skilled B2B Content Writer to strengthen its LinkedIn and blog presence through strategic, SEO-led content. This role requires a professional who can balance creativity with performance, work cross-functionally, and consistently produce content that drives measurable results.

What You'll Do

• Write clear, timely, SEO/GEO-optimised LinkedIn and blog content covering product updates, industry insights, and trending topics.

• Build and manage a LinkedIn and blog content calendar aligned with wider marketing campaigns and business objectives.

• Manage the organisation's LinkedIn page, including scheduling, analytics tracking, and ongoing optimisation.

• Work closely with Product teams to translate feature updates and launches into accessible, high-impact marketing content.

• Partner with Leadership to develop thought-leadership pieces that articulate market positioning and company vision.

• Analyse content performance and conduct competitor benchmarking to refine strategy and improve ROI.

• Manage review and profile platforms such as G2, Clutch, and , collaborating with Account Managers to grow verified customer reviews.

• Apply keyword research and SEO best practices to improve rankings, organic reach, and inbound engagement.

• Collaborate with Digital Marketing to align content performance with paid and organic growth goals.

• Support referral marketing initiatives and publish content that encourages advocacy and review participation.

Our Ideal Candidate

• Strong B2B storytelling abilities with adaptable writing skills across tech and marketing audiences.

• Excellent organisational and calendar management skills.

• Highly data-oriented with a focus on measurable content effectiveness.

• Comfortable working cross-functionally with Product, Leadership, and Marketing teams.

• Creative with strong commercial awareness and an understanding of performance-driven content.

• Solid understanding of SEO/GEO principles including keyword targeting, metadata, and link optimisation.

• Familiarity with HubSpot for engagement tracking and reporting.

• Skilled in Adobe Express Suite; basic video editing ability is an advantage.

• Detail-driven, proactive, and consistent in delivery and quality.

Experience

• 5+ years in B2B content marketing, social media, or SEO-focused copywriting.

• Demonstrated experience managing LinkedIn and blog calendars aligned to campaign objectives.

• Strong knowledge of keyword management, SERP optimisation, and SEO reporting tools.

• Experience with G2, Clutch, or similar review marketing platforms.

• Working knowledge of HubSpot CMS and analytics.

• Experience producing multimedia content (blogs, light video posts, infographics) is a plus.

Key Success Metrics

• Growth in LinkedIn engagement and blog readership.

• Improved SEO/GEO rankings for priority keywords and topics.

• Increased customer reviews and brand mentions on platforms such as G2 and Clutch.

• Content-driven lead engagement and assisted conversions.

• Consistency with publishing cadence and campaign-aligned content output.

Requirements

• Excellent written communication and editorial skills.

• Strong understanding of SEO/GEO optimisation and analytics.

• HubSpot knowledge (content tracking and automation alignment).

• Familiarity with Adobe Express Suite; video editing advantageous.

• Highly organised, proactive, and capable of managing multiple projects simultaneously.

How to Apply

Please email your CV and portfolio to

Subject line:
B2B Content Writer – Blog & LinkedIn Application

South Africa–based candidates only.