marketing manager for leading event organiser in africa's developing markets

AME Trade: B2B Event Organisers.

AME Trade Ltd was founded in 2006 with the specific aim of creating quality country & industry specific B2B events and digital connect marketing services. With more than 20 years of experience, we have established ourselves as one of the leading independent Conference & Exhibition Organisers in over 20 African Countries with a focus on the Mining, Energy, Finance and Oil & Gas sectors. We are fortunate to collaborate and partner with some of the leading industry brands, experts, financial development institutions as well as public sector stakeholders across the continent including prominent local SME's for our events. Learn More at

The Role

We are currently looking for an experienced marketing manager for conferences and events to market and promote the events, defining and implementing the marketing strategy, work alongside some other marketing executives. It is an exciting opportunity for someone who is passionate about events, with demonstrated leadership skills and a good understanding of B2B events, and additional language (especially French) is preferred. Travelling and working in fast global developing markets mean this is a role for a dynamic, creative and entrepreneurial person.

You will be responsible for:

STRATEGY: defining and planning strategic campaigns for our events to maximise the revenue and reach the target. The scope will be to generate at least 30 new leads per week for the sales team to close and indirectly generate revenue.

LEADERSHIP: mentoring and support the team to maximise their performance, engage with the various contractors and communications agencies in the various countries we operate

EXECUTION & PROJECT MANAGEMENT: Executing and overseeing marketing campaign activity timelines.

COPYWRITING: Ability to write good content, must be original, eye-catching copy for the use of emails, social posts and websites.

RELATIONSHIP BUILDING AND NEGOTIATION: Establishing strategic partnerships with influential associations or companies within the industry to deliver traffic and registrations.

INTER-DEPARTMENT RELATIONSHIPS: Working closely with other departments as part of the team to collaborate and manage expectations to deliver set targets.

TECHNICAL: understanding the usage of CRM, and other software in order to produce report and successful campaigns. Ensure traffic to the website increase by 25%, retargeting and SEO.

Skills /requirement/character

2-3 years' experience in a marketing role in B2B Events with a consistent professional and personal track record

Data Analysis and Interpretation:

- Proficiency in data analytics tools and the ability to interpret data trends.

- Experience in utilizing data to optimize marketing strategies and measure campaign effectiveness.

Content Marketing:

- Skills in creating compelling and engaging content for various platforms.

- Understanding of content marketing strategies to attract and retain target audiences.

Social Media Expertise:

- In-depth knowledge of various social media platforms and their advertising features.

- Ability to develop and execute effective social media campaigns to increase brand awareness.

SEO Knowledge:

- Understanding of search engine optimization (SEO) principles to enhance online visibility.

- Familiarity with search engine marketing (SEM) strategies to drive targeted traffic.

Event Technology Integration:

- Proficiency in integrating and utilizing event technology platforms for marketing purposes.

- Knowledge of virtual event platforms and hybrid event strategies.

Budget Management:

- Experience in managing marketing budgets efficiently.

- Ability to allocate resources effectively to maximize ROI.

Networking Skills:

- Strong networking abilities to establish and maintain relationships within the industry.

- Participation in industry events and forums to stay updated on trends and opportunities.

Crisis Management:

- Ability to handle unexpected challenges or crises during events.

- Quick decision-making skills and the ability to adapt to changing circumstances.

Cross-functional Collaboration:

- Collaboration with other departments (e.g., sales, production, operations) to ensure cohesive event execution.

- Ability to work effectively in a team environment.

Global Awareness:

- Understanding of global markets and cultural differences in event marketing.

- Experience in creating marketing strategies for diverse audiences.

Project Management:

- Strong project management skills to ensure seamless execution of marketing campaigns and events.

- Familiarity with project management tools and methodologies.

Continuous Learning:

- Commitment to staying updated on industry trends, emerging technologies, and best practices.

- Willingness to adapt and learn new skills to stay ahead in the dynamic event industry.

Requirements

· BA/MS degree in marketing or a related field

· Proven working experience as B2B marketing manager responsible for a multicultural and diverse team – minimum 2 years

· Demonstrable experience leading and managing a CRM / database

· Highly organised with experience in producing marketing analysis & plan

· Solid knowledge of website platforms (e.g., WordPress), CRM (e.g., Dynamics 365), Excel (e.g., basic formula)

· Knowledge and/or experience of using analytics tools (e.g., Google Analytics), social media platforms, emailing platforms, media & PR strategy

· English & French – native or fluent

· Strong analytical skills and data-driven thinking

· Creative, enthusiast, always looking for improvement, and keen to implement new processes.

· Respect deadlines, flexible, accept last-minute changes and work well under pressure.

· Open to travelling and handling on-site marketing during various events.

Job Type: Full-time

Pay: R15 000,00 per month

Application Question(s):

• Do you have any experience in Marketing conferences and events

Experience:

• Events marketing: 2 years (Required)

Work Location: Remote