Marketing Manager: Consumer

Date Opened

03/12/2025

Job Type

Full time

Industry

Marketing

Work Experience

7 years

Education Level

Degree/B-Tech

City

Cape Town

Province

Western Cape

Country

South Africa

Postal Code

7405

Established in 2001, RSAWEB is South Africa's fastest growing internet service provider (ISP) with a focus on providing connectivity to home customers, and a wide array of technology solutions to businesses. We are obsessed about ensuring all our customers receive the best possible digital experience and exceptional customer service. Thousands of customers have given RSAWEB a 5-star rating, with an average rating of 4.7 out of 5 on Google – the best-rated ISP in South Africa. We are extremely proud of winning KFM's Best of the Cape Awards: Best ISP in 2021 and 2022 being one of the fastest streaming ISPs on Netflix and a consistently top-rated ISP on MyBroadband. These accolades are not for nothing, as we constantly strive to improve our products, services, and solutions to enhance each customer's experience. Having invested heavily in infrastructure, RSAWEB has built a strong presence in South Africa with Data Centres in Johannesburg and Cape Town.

Our Products and Services:

• Fibre-to-the-Home (FTTH)
• Fibre-to-the-Business (FTTB)
• Enterprise connectivity
• Mobile connectivity and data management
• Cloud infrastructure and more

At RSAWEB, we are passionate about using our creativity, to provide innovative solutions and services, that allow our customers to succeed in all areas of life. We believe that we are in the business of connecting customers and businesses with each other and a world of infinite possibility and opportunity, through technology. Our mission transcends our values through every customer, every interaction, every connection, every day.

Our values:

• We Build Trust and Ownership
• We Honour & Respect People
• We Cultivate Passion & Creativity
• We Innovate Feverishly
• We Go the Extra Mile
• We Believe in Humility
• We Communicate Openly & Honestly
• We Make it Fun
• We Teach, Grow & Learn
• We Do More, With Less

Where will the successful candidate fit in?

The Role:

As the Marketing Manager: Consumer & SME, you will be required to be both hands on and oversee a small team with big dreams in a fast-paced environment. Your day-to-day responsibilities will include managing product briefs, creating and overseeing comprehensive marketing campaigns that include advertising, PR and activations and email marketing. The successful candidate must have a strong understanding and working knowledge of digital marketing, e-commerce and be able to adapt to fast changing digital environments. Part of the role will also oversee a busy activations calendar and corporate social responsibility initiatives.

Purpose:

This role is perfect for an organised and motivated self-starter who wants to drive creativity and own marketing and communications strategy for the Consumer & SME division. With a focus on delivering a personalised and efficient customer experience, the role aims to position RSAWEB as the go-to Internet Service Provider (ISP) that values quality and connection.

Scope:

This role is based in our Cape Town office - hybrid model and will be responsible for developing and executing marketing strategies for a broad spectrum of services, including Fibre to the Home (FTTH), Pre-paid, Business Fibre, Fixed LTE, and value-add services. Reporting to the Head of Marketing, this leadership role will require daily collaboration with different departments and partners.

Key Objectives

Strategy

• Working with the Consumer and SME team to designing and implement innovative marketing strategies for products and services
• Translating the business strategy into an integrated marketing strategy that encompasses digital and creative campaigns

Stakeholder and Partner Relations

• Building strategic relationships across the business to ensure collaboration
• Building and maintaining relationships with key corporate/brand partners to boost brand awareness and sales.
• Managing and coordinating trade exchanges to ensure maximum value

Website, Platform, Content Management & Customer Communication

• Work with software development team to ensure optimised user experience and consistent brand messaging.
• Overseeing customer communication via Zoho and Everlytic platforms to create personalised user journeys.
• Implementing omnichannel marketing campaigns, including digital and social media activations.

Marketing & Communications Campaigns

• Designing, implementing, and overseeing comprehensive marketing and communication campaigns, including advertising, PR, and sales activations.
• Collaborating with internal and external partners to ensure brand consistency and impact.
• Monitoring campaign performance and adjusting strategies as needed to achieve targets.

Financial & Performance Oversight

• Managing the Consumer marketing budget with traffic coordinator, maintaining diligent tracking at weekly, monthly, and annual intervals.
• Evaluating marketing strategies and activities for effectiveness and ROI.
• Ensuring sign off of all creative/admin/finance done via company procedure

Reporting

• Provide key weekly and monthly reports to Head of Marketing and Consumer – ROI, campaign performance, Activations, CSR
• Able to distill complex information into simple reporting

Team Strategy & Values Alignment

• Upholding and embodying the team's vision, mission, values, and focus, as detailed above.
• Leading and nurturing team members to be organised, motivated, creative, collaborative, and accountable.
• Ensuring alignment with RSAWEB's commitment to a 7-star customer experience, strong brand message, and market growth.

• 5-7 years marketing experience
• Strong leadership and managerial experience
• Experience in e-commerce, and digital marketing (previous experience with ISP or similar consumer retail experience will be advantageous)
• Familiarity with WordPress, WooCommerce, Zoho, and Everlytic platforms
• Strategic thinking with an eye for measurable results
• Cross-departmental alignment
• Project management
• Alignment with RSAWEB's vision, values, and focus
• Previous experience in fast-paced, agile work environments.

Skills & Attitudes

• Preferred tech: Zoho, Everlytic, GA4, WooCommerce, WordPress, Asana
• Analytical thinker but willing to roll up sleeves to do hands-on work.
• Structured and organise
• Ability to work with individuals at all levels, from CEO, executive committee to interns.

• Medical Aid (Discovery)
• Reduced Gap Cover Rates (Turnberry Premier)
• Retirement Annuity Contribution (Allan Gray)
• Medical Insurance (Momentum - Health4Me)
• Discounted Internet Connectivity
• Free Employee Wellness Programme (LYRA)
• Team Buildings
• Exposure to latest industry technologies and standards
• Lastly, a work environment that rivals the very best

If you have not heard from us within 2 weeks of submitting your application, please consider your application as unsuccessful.