Copywriter (Contract) (Johannesburg)

The Department:

The Creative Department is responsible for creating and maintaining strong casino brands' websites as well as other collateral the business requires for all marketing requirements. 

Purpose of Job:

We are seeking a skilled and experienced Copywriter with a strong background in the iGaming industry and a solid understanding of compliance requirements. This is a permanent position, ideal for a creative professional who can produce engaging, compliant, and conversion-driven content across multiple platforms.

To craft compelling, on-brand written content that engages the target audience, supports marketing and business objectives, and drives conversions across multiple platforms including websites, emails, social media, and advertising campaigns.

Key Responsibilities & Accountabilities

• ‍Research:
  • Conduct research to understand the target audience, industry trends, and competitors.
  • Gather information on products, services, or topics to create accurate and informative content.
• Audience Understanding:
  • Develop a deep understanding of the target audience's needs, preferences, and pain points.
  • Tailor content to resonate with specific demographics and personas.
• Content Creation & Reviewing:
  • Write clear, concise, and compelling copies for various mediums including but not limited to emailers, banners, landing pages, websites - for both mobile and desktop.
  • Edit and proofread content to ensure accuracy, clarity, and consistency.
  • Craft engaging headlines, sub-headlines, body copy, CTAs etc. that capture the audience's attention.
  • Review and edit content for grammar, spelling, punctuation, style, and consistency.
  • Ensure content adheres to brand guidelines and maintains a consistent tone of voice.
• SEO Optimization:
  • Implement SEO strategies to optimize web content for search engines, including keyword research and integration.
  • Write meta descriptions, alt tags, and other SEO elements.
• Collaboration:
  • Work closely with designers and other team members to align their copy with overall marketing and branding strategies.
  • Incorporate feedback from stakeholders into content revisions.
• Compliance and Legal Considerations:
  • Ensure that content complies with legal and ethical standards, including copyright and trademark regulations, and compliance requirements.
  • Avoid plagiarism and respect intellectual property rights.
  • Ensure all content adheres to geographical regulations, particularly around responsible gaming, advertising standards, and anti-money laundering (AML) guidelines
• Adaptation to Industry and Niche:
  • Tailor your writing style and approach to suit the specific industry or niche you are working in (i.e. online gaming).
• Adherence to Deadlines:
  • Manage multiple projects simultaneously and meet deadlines for content delivery.
  • Prioritize tasks effectively to ensure timely completion.

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

Person Specification:

• Self-motivated and energetic individual
• Analytical thinker with attention to detail
• Ethical and empathetic approach to customer well-being
• Ability to work effectively both independently and as part of a team
• Strong organizational and time management skills
• Adaptability and willingness to learn and improve
• Positive attitude and ability to handle challenging situations
• Confident, patient, polite, and a creative thinker
• Excellent decision-making ability
• Innovative and able to think "outside the box"

Essential Criteria:

• Exceptional writing, editing, and proofreading skills with strong attention to detail
• Ability to craft engaging, persuasive, and on-brand copy for multiple platforms (web, email, social, print, video, etc.)
• Strong understanding of tone, voice, and storytelling principles
• Experience in conceptualizing and delivering creative campaigns
• Excellent organizational skills and the ability to manage multiple projects and deadlines
• Strong collaboration skills and experience working within cross-functional teams (design, marketing, product)
• Self-starter with the ability to work independently and take ownership of tasks
• Solid understanding of UX writing principles and how copy supports user journeys
• Comfortable receiving and actioning feedback in a fast-paced environment

Desirable Criteria:

• Understanding of SEO principles and keyword optimisation
• Basic knowledge of HTML and content formatting for web
• Familiarity with CMS platforms (e.g., WordPress, Webflow, Elementor)
• Experience writing for performance marketing channels (e.g., PPC, display, affiliate, email)
• Understanding of multi-channel marketing and content strategy

Reporting and interaction:

• Managerially Accountable to: Chief Product Officer
• Key Internal Relationships: Traffic Manager, Digital Designers, Retention and Affiliate Marketing