Customer Success Manager
4 days ago
Key Responsibilities:
- Build and maintain client relationships, fostering collaboration and flawless execution of plans.
- Develop and implement strategic media plans based on client direction and media research.
- Synthesize information effectively to guide campaign development and execution.
- Understand client products/services and communicate key points to external parties while solving problems.
- Maintain rapport with internal and external teams, partner agencies and clients and be able to apply a collaborative and solutions oriented approach.
- Innovate and recommend media solutions, ensuring client satisfaction and delivering results.
- Manage and train team members, conducting performance reviews and staff training.
- Ability to analyse, understand and interpret data to inform upcoming campaigns and draw decisive action points from.
- Set accurate revenue targets and projections while sharing campaign results and learnings.
- Demonstrate expertise in the media landscape, producing sound strategies and proactive proposals.
- 5+ years of experience in a similar role.
- Excellent written, verbal, and presentation skills.
- Strong relationship-building abilities with internal and external stakeholders.
- Persuasive communication of strategies, rationale, and ideas.
- Negotiation skills and the ability to filter relevant information.
- Analytical mindset and attention to detail.
- Understanding of business processes and key stakeholders as well as client process flows.
- Identify and declutter clients measurables to ensure that key performance indicators that describe their success are achieved.
- Proven ability to develop post-campaign analysis reports and monitor ROAS.
- Comprehensive understanding of the customer journey and ability to provide status feedback.
- Proficiency in platforms such as Google Analytics, Tag Manager, and Meta Business Suite.
- Ability to apply an omnichannel mindset to cohesively integrate with client
- Comprehensive understanding of CRM systems
- Understanding of pixels and tracking solutions.
- Ability to accurately quantify and measure campaign performance.
- Demonstrated expertise in utilising data-driven insights to optimise paid media campaigns.
- Proficient in leveraging analytics tools to conduct thorough audience segmentation and targeting.
- Strong understanding of A/B testing methodologies and the ability to analyse and interpret test results.
- Proven track record of effectively managing budgets and allocating resources to maximize ROI.
- Experience in conducting competitive analysis and staying up-to-date with industry trends and best practices.
- Proficiency in data visualisation techniques and tools to effectively communicate campaign performance to stakeholders.
- Ability to identify and implement advanced tracking and attribution models to accurately measure campaign effectiveness.
- Skilled in utilizing statistical analysis to identify patterns, trends, and opportunities for campaign optimization.
- Proficient in creating and interpreting dashboards and reports that provide actionable insights for campaign performance improvement.
- Understanding of the impact of different media channels on customer behavior and the ability to develop integrated strategies accordingly.
- Strong problem-solving skills with the ability to identify issues and propose data-driven solutions.
- Familiarity with audience research tools and the ability to leverage consumer insights to inform campaign targeting and messaging.
- Knowledge of marketing automation platforms and the ability to integrate paid media efforts within broader marketing campaigns.
- Experience in collaborating with cross-functional teams, such as creative, content, and web development, to ensure cohesive and integrated marketing initiatives.
- Proven ability to work in a fast-paced environment and manage multiple campaigns simultaneously while meeting deadlines.
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