Marketing and Communications Director

Company Description

Khanya Life Wellness (Pty Ltd) is more than a wellness brand; it's a movement.

We fuse functional wellness, tech, and community ownership to ignite Africa's kasi-economy.

Through our brand, Fin/retail tech platform, and movement The5Zebras, we are creating an inclusive ecosystem that fuels entrepreneurship, wellbeing, and shared prosperity.

Our mission: Empower a billion lives through wellness, ownership, and data-driven liberation across the African continent.

We don't build for the elite; we build for everyone with a dream and the courage to rise

Role Description

This is not a corporate marketing job.

This is your calling if you are ready to craft culture and carry purpose.

We are looking for a Brand & Creative Director who can be the heartbeat of Khanya Life, the storyteller, connector, and catalyst who will:

• Turn a sachet into a symbol of empowerment.
• Turn a Zebra character into a trusted voice of the Kasi.
• Turn a movement into a generation-defining brand.
• You will live at the intersection of impact and imagination, the place where community meets commerce, and storytelling meets soul.

You Might Be a Fit If…

• You believe branding can shift mindsets and unlock equity
• You've walked the streets of the Kasi communities and understand the rhythm, humour, and hustle
• You love creating from constraint, you see possibilities where others see budget limits
• You are curious, courageous, and emotionally intelligent
• You want to build legacy, not status
• You believe Ubuntu is a strategy, not just a value
• You have proven expertise in Brand Strategy and Brand Management
• You have experience with Integrated Marketing and cross-channel communication
• You have a strong background in Public Relations and stakeholder management

What You Will Do

• Lead Brand Universe: Shape the look, voice, and soul of Khanya Life across products, platforms, and movement
• Creative Direction: Own visual identity, packaging, tone, and digital content that feels authentically African and globally bold
• Storytelling & Community: Bring our five Zebras to life as trusted cultural storytellers in every campaign
• Platform Experience: Shape the customer journey so Kasi-Preneurs feel seen, valued, and empowered
• Partnerships & PR: Build relationships with NGOs, youth networks, creative collectives, and government bodies for impact collaboration
• Execution: Lead PR launches, OOH, TikTok campaigns, activations, and community events
• Creative Ops: Design our content system, briefs, workflows using AI tools, and AI-powered design pipelines
• Cultural Curation: Ensure our brand stays rooted in the Kasi but resonates across Africa
• Drive creative that converts hearts, heads, and hands across Africa

Must-Haves (Skills + Soul)

Proven creative leadership in consumer or lifestyle brands (FMCG, wellness, tech)

Deep understanding of township culture and informal markets (work or lived experience)

Strong track record in brand building, storytelling, and campaign execution

Confident directing designers, videographers, and content creators

Skilled with AI creative tools (Midjourney, Sora, ChatGPT, Firefly, etc.)

Emotionally intelligent, humble, and authentic in leadership

Entrepreneurial mindset, you start where you stand and make magic with what you have

Purpose-driven and aligned with our six values of Ubuntu, Courageous Inclusion, Joy in the Work, Regeneration, and Legacy.

Bonus Points If You…

Have built a challenger brand from idea to icon

Have experience in kasi-marketing or informal economy distribution

Know how to stretch a rand and still make it look like a million

Have a portfolio that blends culture + commerce + community

Believe joy is a strategy, and legacy is the goal

Why This Matters

This is your chance to co-author Africa's next chapter, one built on wellness, ownership, and joy.

You will be joining a founding team that believes in radical respect, courageous transparency, and the power of light.

How to Apply

Subject line: "I am the Light, Brand & Creative Director Application."

Please send a brief voice note or video (2 min max) telling us why you want to be part of The5Zebras Movement.

Include your portfolio or links to work that showcase your storytelling skills. Include your full CV. Kindly email:

Job Type: Part-time

Expected hours: 16 per week

Application Question(s):

• Are you financially secure to give this project the time and energy it deserves?
• Do you understand that this is a sweat equity position, which implies a future financial reward. There is no weekly or monthly remuneration. Will discuss at interview, should you be shortlisted.
• Have you personally developed, planned and executed marketing campaigns for the informal market?

Education:

• Certificate (Preferred)

Experience:

• PR or digital marketing: 3 years (Required)

Language:

• Speak Xhosa, Zulu or another African language (Required)

Work Location: Remote