TTL Creative Director

Company Description
Publicis Groupe is a global leader in communication.

The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation

Company Values
TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Groupe is a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client's business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business

Overview
As a Creative Director you will help lead our passionate, multi-talented studio guiding all members to deliver exceptional, integrated concepts to exceed client briefs and expectations. A Creative Director is a thought leader within the agency, so they can expect to be craft-led, strategically driven, and platform neutral conceptual thinkers with a desire to transform brands by creating beautiful, intuitive, and human-centred products and experiences. The individual must be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space.

Responsibilities
The successful candidate needs to be a leading light for both clients and agency colleagues; a self-starter with the ambition to match. They will be required to provide a vision, be an inspirational leader and a tenacious salesperson.

• You will lead agency/client brainstorms & workshops to determine KPI's, strategic direction and set ways of working to maintain client relationships
• Drive integration, with weighting on digital platforms
• Scope, plan & manage the creative process on projects
• Manage & mentor creative teams
• Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure cohesive team integration, and alignment with broader business objectives
• Be a champion for innovation on every project you touch
• Play an active role in campaign planning
• Drive real-time optimisation of the work in partnership with strategy and media
• Participate in pitches for new business
• Define the direction for overall campaigns
• Manage multiple projects simultaneously
• Generate ideas and sell them into clients and other members of the team
• Mock up creative ideas
• Create across multiple channels
• Consistently produce creative elements against a deliverables list
• Lead brainstorms & conceptualisation
• Oversee the craft. Whether it be the writing, design of an idea etc.
• Compile presentations for clients/figure out new ways of selling
• Attend client briefings & presentations
• Demonstrate thought leadership by keeping updated on industry trends

Qualifications

• Must have 10+ years' experience
• Highly conceptual individual (Must demonstrate with at least 5 projects)
• Demonstrate exceptional strategic thinking (Provide 3 examples)

Must have led the conceptualisation and execution of TTL campaigns and pure digital campaigns (Show minimum of 4 examples)

• Must demonstrate an understanding of digital platforms
• Track record of winning international and local awards i.e. Cannes, One Show, Loeries, Clios, Bookmarks etc.
• Show at least 1 international and 1 local gold medals
• Demonstrate how you've previously dealt with conflict
• In-depth working knowledge of existing and emerging technologies & platforms (advantageous)

BUSINESS KPI's

• Must demonstrate examples of leadership skills & problem solving
• A strong understanding of best practice interaction and visual design principles
• Must be able to oversee 7-8 projects. Or work on one sizable and two small size project at any one time with oversight.
• Have the ability to attend every review on a project with new 3 ideas.
• Oversee projects and manage and grow the team through the process.

THE PERSON

• Good understanding of influencer, Mobile, Podcast, out-of-home, guerrilla, activations and direct marketing
• Great time management
• Demonstrate ability to work under immense pressure & meet tight deadlines
• Adept problem-solving skills
• Strong communication skills with ability to provide rationales for creative choices made
• Strong presentation skills
• Able to work with team members & delegate effectively
• Understand the client's business requirements, and understand how our services should be applied to solve business problem
• Sell an idea or campaign internally and externally

WORKING KNOWLEDGE OF THESE TOOLS

• Keynote / PowerPoint
• Facebook Creative Hub (Advantageous)