Digital & Influencer Marketing Specialist | FMCG/CPG/OTC

Digital & Influencer Marketing Specialist

FMCG/CPG/OTC | Boutique Brand Powerhouse

Location: Johannesburg, South Africa (Hybrid – 1 day WFH per week)

Type: Full-time | Mid-weight | Entrepreneurial Growth Role

About the Role

ACDOCO SA seeks a dynamic, hands-on Digital & Influencer Marketing Specialist to be our digital marketing dynamo. We're looking for an energetic self-starter with 3-4 years' experience who can single-handedly drive digital campaigns while bringing fresh, creative ideas to our portfolio of exciting international brands.

This isn't your typical corporate marketing role – we need someone who thrives in flow, loves wearing multiple hats, and gets excited about building something special with a lean, high-performing team. You'll have the autonomy to shape our digital presence while working directly with global brands and local influencers.

Key Responsibilities

Campaign Execution & Innovation

• Own end-to-end digital campaign execution across Meta, TikTok, and Google – from creative briefing to performance optimisation
• Bring fresh, bold ideas that resonate with Gen Z and millennial audiences in the beauty, personal care, and OTC spaces
• Rapidly test, iterate, and scale what works – fail fast, learn faster

Creative Adaptation & Content Creation

• Transform global assets into locally relevant, culturally resonant content with design agencies
• Create quick, resonating content when needed – perfect is the enemy of done

Influencer Partnership Management

• Build authentic relationships with micro and macro influencers
• Brief and manage influencer agencies with clear, creative direction
• Identify emerging creators and trends before they go mainstream

Data-Driven Performance

• Track and optimize campaigns in real-time using platform analytics
• Create simple, impactful reports that tell a story (no death by PowerPoint)
• Connect digital activity directly to sales uplift – we care about ROI, not vanity metrics

What We're Looking For

Essential Requirements

• 3-4 years' hands-on experience running paid digital campaigns (in-house)
• Platform proficiency: Meta Ads Manager, TikTok Ads, Google Ads
• Natural creativity and trend awareness – you know what's happening on social before it's trending
• Comfortable with chaos that delivers impact – multiple campaigns, shifting priorities, tight deadlines are your normal
• Strong communicator who can build relationships across all levels.

The X-Factor

• You're entrepreneurial – you see problems as opportunities to innovate
• High energy and enthusiasm – your passion is contagious
• Culturally connected – you understand South African consumers and what makes them tick
• Humble learner – eager to grow, open to feedback, not afraid to ask questions
• Self-directed – you don't need micromanagement, just clear goals

Nice to Have

• Experience with beauty, personal care, or FMCG brands
• Understanding of retail dynamics and shopper marketing
• Previous startup or small company experience

Why Join ACDOCO SA?

Real Impact, Real Fast

• Your campaigns will directly impact brand growth – see results in weeks, not quarters
• Small team = big responsibilities and rapid career progression
• Work directly with international brand teams and local retail giants

Entrepreneurial Culture

• We move fast, test everything, and celebrate smart risks
• Flat structure – your ideas go straight to decision-makers
• Average tenure exceeds 10 years because we invest in our people

The Brands You'll Love

• Portfolio includes
  Batiste Dry Shampoo, Dr. Beckmann, Hero Mighty Patch, The Breath Co/Therabreath, Jordan Oral Care, LifeStyles Condoms, SKYN, AnuSol, Contempo Condoms, Alpecin and more
• 31 international performance awards since 2016
• Work on brands your friends actually use and talk about

What Success Looks Like

First 30 Days

• Take ownership of live campaigns and start optimizing
• Build relationships with our influencer agencies and key stakeholders
• Identify quick wins and present fresh campaign ideas

First 90 Days

• Launch your first fully-owned campaign from concept to execution
• Establish your rhythm managing multiple brands simultaneously
• Demonstrate measurable improvements in campaign performance

Not Your Typical Interview Process

• No stuffy panel interviews – just real conversations with real people
• We might ask you to present a mini campaign idea (we'll give you the brief in advance)
• Come as yourself – we want to see you and your personality

Ready to be our Digital Marketing Dynamo?

If you're tired of being a small cog in a big machine and want to be THE digital marketing specialist for exciting brands in a boutique powerhouse, we want to hear from you. This role is perfect for someone ready to level up fast while having fun along the way.