SEO Specialist

3 days ago

Midrand, South Africa Ideation Digital Full time

**Responsibilities**:

- **Reviewing and analyzing client websites for areas that can be improved and optimized according to the Search Engine Optimisation Best Practices (On-page, Off-page and Technically)**:

- **New client set-ups according to Ideation Digital’s internal SEO process**:

- **Effective competitor research**:

- **Compiling detailed strategies and monthly optimisations with a defined roadmap and applicable Key Performance Indicators**:

- **Liaise effectively with Ideation Digital’s web development provider on monthly SEO action items briefed in and when completed**:

- **Keyword research for all clients**:

- **Identifying powerful keywords to drive the most valuable traffic and organic ranking opportunities**:

- **Defining effective content opportunities, aligned to keyword research, for better client organic ranking opportunities**:

- **Developing link building strategies**:

- **Developing SEO Rules for clients where content is regularly updated**:

- **Keeping up to date with latest SEO development and Google Algorithm updates**:

- **Completing new ad Account Setup’s**:

- **Completing WordStream Linking and Weekly WordStream Enhancements**:

- **Creating new Google Campaigns**:

- **Reloading google Ads Budgets as and when required.**:

- **Compiling and presenting Monthly reports per client and for Ideation Digital**
**Key Abilities**:
**Experience in content marketing and Search Engine Optimisation rules and best practices**
- **Working knowledge of Search Engine Optimization**:

- **Outstanding ability to think creatively, strategically, and identify and resolve problems**:

- **Excellent verbal and written communication skills**:

- **Ability to work within a team and independently**:

- **Familiarization with Google Analytics, Google Search Console, Google Ads and WordStream**:

- **Experience with website optimisation tools**:

- **Strong organizational, time management, and analytical skills**
**Core Competencies**:

- **Passionate about SEO**
- **Understanding of all Google Products
- Google Analytics, Google Search Console, Google Ads and Google Merchant Center**
- **The ability to run an SEO Audit and provide a strategic roadmap of website amendments and further optimisations to improve website organic rankings**
- **The ability to brief various website changes into our web development team**
- **Staying abreast of Google algorithm updates, SEO best practice changes and any other SEO-related news or tips.**

**Job Types**: Full-time, Permanent

**Salary**: R10,000.00 - R30,000.00 per month

**Experience**:

- SEO Specialist: 1 year (required)

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