Media Buyer

2 weeks ago

Cape Town, South Africa TalentLink Full time

Collaborate with the marketing team to develop effective media plans aligned with business objectives.
- Conduct research to identify target audiences and media channels that resonate with our target demographic.
- Negotiate and secure cost-effective advertising space across various media platforms.
- Manage relationships with media vendors to ensure timely and accurate placement of advertisements.
- Monitor and manage media budgets to ensure efficient allocation and maximum ROI.
- Provide regular reports on budget utilization and performance metrics.
- Analyse campaign performance data and implement optimization strategies to improve results.
- Stay informed about industry trends and emerging technologies to enhance campaign effectiveness.
- Work closely with creative teams to develop compelling and effective ad creatives.
- Collaborate with internal stakeholders to align media strategies with overall marketing objectives.

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