Senior Human Insights Manager

2 weeks ago

Johannesburg, South Africa The Coca-Cola Company Full time

**What You’ll Do For Us**
- Leads development of insights learning plan, including identifying key insights-driven opportunities and threats by category and channel.
- Define insights protocols and deliver insights to Operating Unit category for brand strategy
- Development of creative strategy insights in support of business and creative brief, early and late-stage creative development, consumer co-creation, evaluation and testing.
- Devise, manage and deliver insights to Africa Operating Unit Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands
- Development of innovation opportunity identification, concept development and assessment, product and packaging development, early and late stage consumer co-creation, evaluation and testing.
- Collaborate with Integrated Marketing to understand and incorporate category consumer and consumption insights.
- Define and action testing protocols for Integrated Marketing campaigns.
- Carry out situational coaching and talent development; Provide insights consult support for related Operating Unit functions.

**Role Requirement**
- Bachelor’s degree in Marketing, Business or related field is required
- 8-10 years of experience in consumer/shopper marketing research and analytics, category management, and/or consumer/shopper research within the consumer goods industry is required
- Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network.
- Deep understanding of Market and Consumers
- Ability to mine social and cultural trends.
- Experience within the FMCG space is an added advantage.

**What We Can Do for You**
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

**Skills**

Media Planning; Leadership; Consumer Trends; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; Channels Strategy; Project Management; Influencing Decisions; Market Research; Brand Positioning; Microsoft Office; Communication; Analytical Techniques; Social Media Strategies; Influence; Problem Solving; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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