Marketing Specialist
3 days ago
This role is responsible for conceptualising, implementing and management of the day-to-day strategic marketing initiatives for the company.
**Responsibilities**:
- Devising and implementing of marketing campaigns
- Basic content drafting and writing for campaigns and artwork including print ready and source files
- Managing of Google Ads, Meta and LinkedIn campaigns
- Tracking and reporting on campaign activity and performance (UTMs, CPL, ROI)
- Requesting of quotes from various suppliers, requesting approval and generating PO’s
- Managing production and distribution of all campaign specific marketing material
- Supporting lead generation activities in consultation with Sales Manager
- Using analytical tools to identify quality versus non-quality leads
- Administration required for social media campaigns
- Manage event logistics, set up and administration
- Research: competitor and industry analysis reporting
- Coordinating the production of branding (including artwork, quotes, liaising with suppliers), ensuring branding compliance with CI requirements
- Placement of adverts and managing and updating digital advertising schedule/list (including suppliers /costs)
- Managing sales requests for marketing collateral and ensure that timelines are met
- Coordinating website content changes
- Interact with the sales team to obtain relevant information for the improvement of leads generation campaigns
- CRM integration and management
**Requirements**:
- A relevant marketing qualification
- At least 3 years experience in a similar role
- Experience working with a CRM system
All information will be treated in accordance with POPIA.
Pay: From R25 000,00 per month
**Experience**:
- Strategic Marketing: 3 years (preferred)
Work Location: In person
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