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Head of Marketing

2 weeks ago

Southern Suburbs, South Africa MVIA Full time

Join an exciting marketing company working closely and intricately with one of South Africa's leading short-term insurers in the motor warranty and value-added product sector. We are committed to innovation, customer-centric solutions, and market leadership.

As we continue to grow, we seek a dynamic and experienced Head of Marketing to drive our brand's vision and strategy.

**Role Overview**:
As the Head of Marketing, you will lead the development and execution of comprehensive marketing strategies that enhance brand visibility, drive customer engagement, and support business growth. Your expertise in digital transformation, cross-channel marketing, and data-driven decision-making will be pivotal in positioning our company at the forefront of the industry.

**Key Responsibilities**:

- Develop and implement a cohesive marketing strategy that aligns with the company's vision, focusing on both digital and traditional channels to maximise reach and impact.?
- Lead, mentor, and inspire a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.?
- Define and evolve brand positioning and value propositions, ensuring consistent and compelling messaging across all platforms.?
- Utilise analytics tools to monitor campaign performance, derive insights, and optimise strategies for customer acquisition, retention, and loyalty.?
- Work closely with sales, product development, and customer service teams to ensure marketing efforts are aligned with business objectives and customer needs.?
- Develop and manage the marketing budget, ensuring efficient allocation of resources and a strong return on investment.?
- Conduct thorough market research to identify emerging trends, customer preferences, and competitive landscapes, informing strategic decisions.?
- Build and maintain relationships with key external partners, agencies, and media outlets to enhance brand visibility and reputation.

**Qualifications and Experience**:

- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.?
- Minimum of 10 years in marketing, with at least 5 years in a senior leadership role, focusing on digital and cross-channel strategies.?
- Proven track record in leading and developing diverse teams, with strong interpersonal and communication abilities.?
- Extensive experience in digital marketing, including SEO, SEM, content marketing, and social media management.?
- Strong analytical skills with the ability to interpret data and drive actionable insights.?
- Ability to think creatively and strategically, with a focus on driving business results.?
- An understanding of the motor warranty and value-added product sector is highly desirable.?

**Why Join Us?**
- **Innovative Environment**: Be part of a forward-thinking company that embraces change and encourages new ideas.?
- **Career Growth**: Opportunities for professional development and advancement within a growing organisation.?
- **Competitive Package**: Attractive salary and benefits.?
- **Impactful Work**: Play a key role in shaping the future of marketing within the insurance industry.