Marketing and Sales Analyst

2 days ago

Woodstock, South Africa The Lewis Group Full time

**Key Responsibilities**:
1. Data Collection & Management
- Gather data from multiple sources, including Google Analytics, Facebook Ads, CRM systems, and eCommerce platforms (e.g., WooCommerce).
- Clean, validate, and structure data to ensure accuracy and usability.
- Build and maintain dashboards for real-time monitoring and visualization of key marketing and sales metrics.

2. Marketing Performance Analysis
- Analyse performance of social media campaigns (especially on Facebook and Instagram) and Pay Per Click (PPC) campaigns (Google Ads, Meta Ads).
- Monitor Cost Per Lead (CPL), click-through rates (CTR), engagement, and conversion rates to assess ROI.

3. Customer Behaviour & Sales Insights
- Track and analyse customer journeys, cart abandonment rates, and sales funnels.
- Segment audiences based on demographics, interests, and purchasing behaviour to support personalised marketing strategies.
- Recommend improvements to the eCommerce checkout process and recovery strategies for abandoned carts.

4. Website Traffic & SEO Analytics
- Use Google Analytics, Google Search Console, and SEO tools to track website performance and traffic sources.
- Identify high-performing content and areas of improvement in organic search.
- Provide insights on keyword performance, organic reach, and content strategies.

5. A/B Testing & Experimentation
- Evaluate results of promotional offers, discounts, and User Experience/User interface (UX/UI) changes to determine their impact.
- Optimise campaigns and user experience based on testing insights.

6. Predictive Analytics & Forecasting
- Use historical and real-time data to forecast sales trends, customer behaviour, and marketing campaign outcomes.
- Provide strategic recommendations on budget allocation, seasonal campaign planning (e.g. Black Friday), and lead generation.
- Support the development of long-term digital marketing and sales strategies using predictive models.

**Qualifications & Skills**:

- Bachelor’s degree in Marketing, Data Science, Business, or a related field.
- 2-4 years of experience in marketing analytics, sales analytics, or digital performance analysis.
- Coding competencies in SAS and/or SQL.
- Proficiency in Meta Business Suite, Google Analytics, Google Ads, CRM systems, and eCommerce platforms.
- Strong analytical skills with the ability to work with large datasets and multiple data sources.
- Experience with Power BI, Looker Studio, Excel, or similar data visualization tools.
- Good communication and presentation skills.
- Attention to detail and a passion for data-driven decision-making.

Work Location: In person

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